Cima Mountaineering Case

Cima Mountaineering, Inc. Case Problem: Cima Mountaineering Inc. is facing the task of deciding mingled with two market plans, proposal 1 by its President, Margaret Simon and flavor 2 by its Vice President, Anthony Simon. Each proposal has been fit(p) step up in a memorandum and considered from a product, promotional, distri just nowional, and positional point of view. The views expressed in the memorandums give a elongated perspective from a qualitative stand point exclusively in assemble to properly resolve the problem a quantitative analysis is necessary. Sales for 5 grades moderate been forecasted relating to apiece plan by two project teams depute by Harris Fleming, Vice President of Marketing. The possibility of entering into dismount order catalogues is also an option to be considered. The catalogue could serve name the eastern half of the country and expand the geographic gross revenue possibilities but might also cause cannibalization on the western ha lf. Analysis: Proposal 1 consists of introducing 2 refreshful boots aimed at the “weekender” market, a high growth segment at perfume the market for Cima products. The 2 new boots would be called the WX 450 and the WX 550. The WX 450 would gain $5.18 per span in its scratch line course (97-98) and devise all(prenominal) stratum after that until its 5th year (01-02) when it would profit $7.

13 per tally because of a 4% annual improver to Cima change prices and a 3% annual increase in selling and manufacturing costs.. The estimated sum of money sales over that 5 year power point would be 72,900 pairs of WX 450. The total profit WX! 450 would fix over that 5 year period is $472,929. The profit per pair and total profit for each year (97-02) is displayed in demo 5. The WX 550 would profit $6.67 per pair in its first year (97-98) and rise each year after that until its fifth year (01-02) when it would profit $9.21 per pair because of a 4% annual increase to Cima exchange prices and a 3% annual increase in marketing and manufacturing costs. The estimated total sales over that...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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