Pumpkin Patch External Analysis

Industry pumpkin vine pick modified is a childrens rat well known in the clothing vault of heaven of the retail perseverance, the clothing is known historically for being of carriageable, of advanced case and well-made out of natural fabrics such as merino wools and other fabrics that are indigenous to New Zealand. (Katz, Pumpkin scrap necessitate to go back to its roots, 2009) Pumpkin Patch Limited has historically had a fashion brand name pictorial matter and competed with upscale childrens brands such as Witchery Kids, Levis Kids, Deux equation Deux, Motion, Papoose, and Le Bon. Since the brand launched its label Charlie and Me it has more recently broadened its brand and taken a position in the lower block up marketplace competing with everyday brands such as JK Kids Gear, Kmart, The Baby Factory, T&T, and cotton fiber On Kids. Pumpkin Patch has besides recently launched a brand called Pumpkin Patch familiar that sells non-clothing items for babies, nurse ries and school age children, these additional brands were developed to integrate a wider target market.

(New Zealand ground of Chartered Accountants, 2012) PEST Analysis semipolitical: Future trading conditions ever-changing in the market on-going political unrest in the diaphragm East common changes in the NZD exchange rate Economic: High employee frill and lack of worker continuity in the retail effort fluctuate prices of cotton Increases in wages The retail industry being dependant on the economic well being Socio-cultural: Changes in social trends Changing wants and needs of consu mers in the fashion industry Finding a bala! nce in their reaping for a diverse target market Technological: Auditing processes and equipment plot of ground of sale systems Reliable security systems to effectively control larceny Challenges face Pumpkin Patch Limited from the political locution bed be seen with future trading conditions changing in the market, the on-going political unrest in the Middle East and thieve changes in the NZD...If you want to get a full essay, revise it on our website: OrderCustomPaper.com

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