Manage customer

Customer service is crucial in the automotive industry, especially given the sheer amount of choice consumers have today. A customer who has a bad experience with a brand has plenty of others to choose from. The same is true with dealers-there might be another store selling and servicing the same brand Just a few miles away. A bad experience in the service department–the department that Is generally the most profitable for a dealership–or on the sales floor can chase customers away.By Implementing customer feedback strategies, the organization will be able to discover he company's strengths and potential weaknesses, as set by the actual customer. Reacting on the feedback In a timely and appropriate manner will Increase revenues and customer satisfaction. Although a customer feedback programs will be an added cost In the beginning, long term It will save money for the organization, as It costs far more money to get new customer's than keep a satisfied, existing customers . Understanding what customers think of the organization will Improve service delivery and quality of products leading to business sustainability.Customers should be the centre of the approach. Whatever he says and asks from you, it should be immediately responded to. Be kind and show to them that you are always willing to answer their queries and help them in any way. Make them feel important and greatly valued. To meet customer needs it is necessary to understand why customers purchase and to match both products and services and the selling style of the organization with customer needs. You need to know who your customers are, where they come from and what their buying intentions are.

Huck Finn Annotations

The Adventures of Huckleberry Finn By Mark Twain Chapter 1: -This book is written in a first person point of view -Huck is known from Tom's story, The Adventures of Tom Sawyer -Huck and Tom found 6000 dollars, which is a lot of money in this era -Miss Watson is very nice to have taken Huck in -There is a lot of racism in the book because of the time period it takes place in -It seems like Tom Sawyer is Huck's role model Chapter 2: -Takes place in a time of slavery Jim keeps the same five cents on a string around his neck as the five cents Tom left for the candles -Tom shows that he is the leader type when he forms the club -All the kids say the oath is beautiful, even though it talks about murder -The club turns out to be just a childish game; for they do not do anything that they said they were going to do, like robbing and murdering -They are naive and do not know what they are talking about: they use â€Å"kill† and â€Å"ransom† interchangeably -It is ironic that th ey are talking about killing people, but will not do it on Sunday because it would be â€Å"wicked†.Killing itself is wicked Chapter 3: -Characterization: Huck is pretty selfish -Huck figured out that the clubs games of robbery were not as real as Tom said they would be -Tom lives in his own world that is made up of fairytales. -â€Å"†¦ One of Tom Sawyer's lies. † This shows that Tom lies a lot Chapter 4: -Huck is very superstitious -It's not just Huck that is superstitious. Everyone is superstitious -Both Huck and Pap are struggling with their consciences Chapter 5: -Characterization: Pap is violent with Huck Characterization: Pap is paranoid and threatened by Huck's ability to read and write, while he cannot -Pap only came back because he heard that Huck became rich and Pap wants the money -Characterization: Pap is an alcoholic -When someone becomes â€Å"powerful thirsty† they want to get drunk Chapter 6: -Characterization: Huck is rebellious -Recidivis m: To repeat a crime. -^Pap does this several times^ -Huck was not allowed to smoke before (with the widow) -Irony: â€Å"Pap was careful†, but he was usually drunk Characterization: Pap was insecure with how Huck was raised, so he takes over Huck's life -Huck was uneasy because the widow was unable to take Huck away from Pap -Huck did not like to be civilized with the widow -Why did Mark Twain compare a drunk the Adam from the Garden of Eden? -Ironic: Pap did not raise Huck much -Pap is racist and does not want to partake in the same activities as black people -Symbolism: Snakes like from the Garden of Eden -Characterization: Nothing is really Pap's fault; he is just a little proud and bombastic -When drunk, Pap is violent Ironic: Pap is now calling himself the poor devil after saying that he is worth 6000 dollars and he deserves better than the government will give him -Huck is killing his father from the inside via education, wealth, and lifestyle with the widow -What will Huck do with the gun? Use it for protection, or aggression? Chapter 7: -Characterization: Huck is a fast thinker -Huck talks with a motive to deceive -Huck chooses his own happiness over Pap's happiness -Pap is angel of death to some extent -Huck was very smart -Huck is faking a burglary and his own death Tom would have been proud -Characterization: Tom is good with escapes and is also fast thinking -Huck is clever and steers the investigation in the wrong direction -Is Huck the angel of death, not Pap? -Huck was on the boat all night Chapter 8: -â€Å"†¦ They was firing cannons over the water, trying to make my carcass come to the top. † Strange superstition -The bread floated to Huck. Does the superstition really work? -The widow is not on the boat -Huck can fend for himself; he is street smart and handy just like Pap -Huck is very nervous No matter where Huck goes, there is always someone else there (can't find a place to be alone and hide out in) -Why was Miss Watso n's Jim out in the leaves? -Jim thinks that he is seeing a ghost when he sees Huck -Jim always tells tall tails and even if Jim told about seeing Huck, no one would believe him -Characterization: Jim is extremely superstitious -Tom Sawyer must be notorious for his schemes -Characterization: Jim is trusting, maybe even gullible -It seems like money is the most important thing to people in this time and place -Setting: Illinois In this setting, education is not needed as much as being street smart is -Jim and Huck have a lot in common, including that they are both fugitives -Jim thinks he will be rich one day -Jim and Huck both gave up on religion Chapter 9: -Setting: Missouri Shore -There is great imagery when talking about the storm -All of these stolen materials will come in handy in the future Chapter 10: -Now Huck has no doubt about the superstition (The snake's bad luck) -Huck does not like Pap's whiskey because it reminded him of when Pap was drunk and would beat him -Good luck brought Huck and Jim the fish Huck is going to see what is going on in his hometown by going undercover Chapter 11: -â€Å"I wouldn't forget I was a girl† -She is new to town and does not know anybody, but she knows a lot of rumors -Alcohol is more important to Pap than Huck is -All Pap wants is Huck's money for alcohol -The woman tells Huck that her husband was going to search the island for Jim. This was good because it warned them in advance -Huck begins to blow his cover. Then he does completely by forgetting his cover name -Even though the woman knew Huck was pretending, she continued to talk to him.Maybe it is because she is lonely and needed someone to talk to anyways -The woman is very sharp because she observes everything Huck does and then compares it to how a woman would do it and how he was doing it -Huck tells more lies to cover his identity, which does work -The woman quizzes him to see if he's lying again, which he was, but Huck new the answers to her question s nevertheless -Huck starts another fire on the island to trick the people looking for them into thinking that this place was their campsite; it was very clever -Huck seems to be very good at tricking people. Is this because he has tricked a lot of people in the past?Chapter 12: -The woman's information ended up being very helpful -All of Huck and Jim's actions show how careful they as being as to not get caught -Ironic: Pap talks about good deeds, while he's a violent drunk -Setting: They passed St. Louis on the fifth night -St. Louis was very different from Huck's hometown in that there were so many more people living in St. Louis -When Huck wanted to explore the wreck, Jim refused at first, but when Huck spoke about how much the items on the boat could be worth, he said okay -Both Jim and Huck use Tom as a role model and an example throughout the book -It was very unlikely that they were to find eople on the ship already, but they did -Jack Packard does not want to kill the man, he just wants to teach him a lesson, but the other man wants to kill him -Ironic: A murderer is talking about good morals -The men on the boat are robbers and murderers -Huck wants to catch the murderers -Huck and Jim end up being stuck on the boat with the murderers, and the boat could sink at any moment Chapter 13: -Huck and Jim are lucky to have gotten off of the boat. â€Å"Curiosity killed the cat† -This situations shows that money brings out the worst in people -Huck has sympathy on the murderers They took the valuables that the robbers were going to take from the boat -This shows the importance of money in this time period; they were willing to risk their lives for some more money -Huck lies to the watchman of the boat so that he will go to the wreck and save the robbers -Does Huck look up these thieves as role models? -There is a lot of repetition when it comes to the subject of death. It has shown up several times already. Is someone going to die? Chapter 14: -Jim br ings up the subject of money again -Characterization: Jim is very dubious Huck talks of Solomon as if it was a rumor spread around a small town. He has the story wrong anyways -Jim is very stubborn and maybe even sensitive -Once again, Jim is being arrogant and ignorant to different types of people Chapter 15: -Huck has one of the â€Å"meow† calls like he had with Tom -The fog acts as a means of isolation, separating everyone -Huck lies to Jim and tricks him -Jim thought that Huck had died, again. So when Huck woke Jim up it was as if he had come back to life for the second time -Why is Huck trying to fool Jim? Jim was smart enough to realize that Huck tricked him. Huck was smart enough to trick him, but not smart enough to see the damage that tricking people causes Chapter 16: -Huck thinks that they are going in circles, so he doesn't know what to do (conflict) -Jim brought up smoking. It has been a while since this has been mentioned -When Jim brought up how close his free dom is, Huck questioned himself. Why did he help Jim? -â€Å"But you knowed he was running for his freedom, and you could'a'paddled ashore and told someone†: Man versus Society -Jim has plans that mostly have to do with money Huck should be happy that Jim says that his freedom is all because of Huck, but he is guilty instead -Huck is trying to turn himself around. He wants to be happy that he helped Jim, but he's also guilty for going against what society wants -Huck talks about how his dad raised him -Jim forgives Huck and gives him kindness and sympathy -The bad luck seems to be getting even worse -Great imagery (top of pg 94) -Huck comes back to find no canoe, no raft, and no Jim Chapter 17: -Huck lies about his name again -These people are paranoid and skeptical, but they have reason to be.Huck is lying to them after all -Who are the Shepherdsons? -Characterization: Buck is talkative and annoying. He asks and answers before Huck can answer -Maybe Huck should know the corr ect spelling of his fake names -Are they so paranoid because they want to protect the house? -The family is educated and rich -This girl is not scared of death -I agree with Huck. Too bad no one makes her â€Å"a tribute† -Juxtaposition of death and the pretty house with good food Chapter 18: -Characterization: Grangerford= rich and proper -Descriptions of civilized life and people The family has faced tremendous loss -Why do the two families fight? -Buck doesn't mind shooting the other person, he just doesn't like hiding while doing it -The fighting between the two families seems very foolish -No cowards? That is hard to believe. I am sure there is at least one -Who is she meeting at 2:30? -Jim has been living off of Grangerford hospitality as well -Huck is smart for not revealing Jim right away and directly -Characterization: Buck is more violent than the rest of his family -Huck is once again involved in death: Angel of Death? Huck always blames himself for the deaths that he is connected to, since he could have prevented it, but it's not entirely his fault -Huck is back from the dead to Jim for the third time -Huck and Jim are happy to be reunited away from the feuding families Chapter 19: -Top of page 117: Great imagery -Huck and Jim being naked around each other shows that they are comfortable with each other -Jim has a lot of crazy thoughts -Huck is getting into the bad habit of helping fugitives -At first it sounds like he won't help, but he's just being smart -Both men have money trouble One is old and bald and the other is young -It's strange- The men are trying to get to know each other, but they never exchange names -I don't believe Bridgewater when he says he is a Duke. It is very unlikely -I think that the old man is trying to trick everyone into thinking that Bridgewater died. He is jealous -The Duke is jealous because the King beats him. Jim and Huck are very gullible -Huck knows that the two men are lying, but he just plays along to kee p the peace Chapter 20: -Huck is a very good storyteller -Why don't Huck and Jim get beds? Huck always uses great imagery when describing nature, but when he describes people he lacks details, which gives poor imagery -The King and the Duke and very selfish, which angers me. Huck deserves better friends -Obviously Huck never knew about plays; he was poor -This raft is full of liars -He's trying to trick and embarrass the king -This is not church like Huck is used to -The King and Duke should also be up there -He is such a liar, even if it is true. I think if he gets back to the Indian Ocean he'll be tempted into pirating again -This is not a smart idea at all.For 200 dollars people will steal Jim or make sure he is brought back -I think Jim is skeptical of them being kings and dukes as well Chapter 21: -I have a bad feeling about the swordfight -Characterization: The Duke is very bossy and a â€Å"know-it-all† -How does the Duke know so much Shakespeare? -A few of these lines in the speech are correct, but misplaced. Most of it is just made up -The sign for the Shakespeare play was a form of propaganda -The tickets were overpriced and it was false advertising -This is not the right town to show cultured â€Å"Shakespeare† -People in this town have a sick and violent sense of humor The daughter is just in time to see her dad get killed -Again, Huck witnesses a murder: Angel of Death? -More like a mob than a town. Are there any rules or laws? Chapter 22: -Of course everyone is afraid of the guy with the double barrel shot gun; he always wins -The man is a coward. If he didn't have his gun to protect him, he would be scared -Huck never purposely causes trouble -I wonder if Huck has ever seen a circus before -I, like Huck, also see the damage of this man's actions -The town is not cultured -You can tell that the show will be inappropriate because children are not allowed Chapter 23: One's pride is always one's downfall -The show was funny, but too sh ort and not what it was supposed to be -The town's people had a plan, but so did Huck and his group -Jim is realizing that the royalty is like the regular cheaters in life -Jim thinks that they are fake, but Huck lies as to prevent Jim getting kicked out of the raft -Jim has feelings and problems, just life a white man does -This chapter brings a whole new insight into Jim's life Chapter 24: -It does not sound like the plan worked well -I do not think that they should do another show -(Page 158) No one has used Huck's full name in a while A lot of information is exchanged, which will be important in the future -All 0f the names that the boy said will probably show up again -A lot of repetition of the word yawl -Huck was ashamed that the two men would take advantage of the death for money Chapter 25: -No one knew that they were frauds because no one had seen them in such a long time -All of the names he heard on the boat show up again -This scheme is low, but it fits the characters d oing it -All the men can think of is money -Will this frame the daughters? -Is he the true uncle? -No, he's the physician -The whole family believes the king, which is bad Because the king is confident, he is able to joke about the situation Chapter 26: -Huck might end up blowing their cover -Never mind, Huck is a quick thinker with convincing arguments -She's like the other woman. She sees right through him, yet she continues to play along -Huck is beginning to get second thought about the robbery -Huck sees how innocent the daughters are -The Duke and Huck care about the orphans. The King does not -Characterization: The King is very selfish -The king cares about materials rather than other people -Huck is making the right decision by stealing the gold from the frauds, but who will be blamed for it?Chapter 27: -If he hides the money, will anyone get it back? -Huck is involved in another death: A. O. D (Angel of Death) -Huck is right. Someone will probably find the money -What is wr ong with the dog? Where is Jim right now? -Surprisingly, the girls were close with their slaves -They considered the slaves to be family -The frauds notice the money is missing -Why won't the king and duke tell Huck the problem? -Huck is smart, so no one gets hurt Chapter 28: -Huck might crack and tell that they are frauds -I don't know how Mary Jane will take the news -I hope she keeps his secret Huck was smart to bring up the nonesuch. The mob would have been there in minutes -Mary Jane is trustworthy -Huck has done all he can do -Does Huck like Mary Jane? -Leave it to Huck to tell a tall tale -Huck is very cunning in the way that he influences people's thinking patterns -I wish I knew more about Tom Sawyer Chapter 29: -The frauds have two days to leave -Now Huck, even though he was good, is accused with the other men -I don't know how they are going to get out of this one -Irony: Huck is used to lying, so the truth is awkward -Do these names have to do with each other? -I believe the new gentleman.It is too bad that he cannot prove it -Will they find the bag of money? -It is lucky that Huck put the money there -Of course the gold worked as a great distraction -The men were so happy to be free -Will he let the men back into the raft? Or will he turn them away? Chapter 30: -He sort of reminds me of Pap in a way -Now the king and the duke are against each other because they wanted the money -The king said that he did it to save his life -I really hope that Jim and Huck leave the duke Chapter 31: -The king and duke are up to no good -I knew something bad would happen! -Did the duke and the king sell Jim themselves? Conflict: Man versus Man, Man versus Society, and Man versus Self -Huck is getting his beliefs again -Underwater is the best place to hide a canoe -Huck is now conforming to pap's beliefs -Huck is, once again, a fast thinker -Obviously this was the plan that the two men had on the boat that they kept quiet -He won't trust Huck because he's not trustw orthy himself -So he shouldn't trust Huck, he is going to leave Chapter 32: -(Page 218) Very descriptive -Is there a connection between Huck and Tom Sawyer here? -A â€Å"nigger† is still a person -All of the sudden, Huck isn't comfortable lying. Why? -(Page 222) This is suspenseful That's a ridiculous coincidence that Huck met Tom's family -This was a lucky coincidence Chapter 33: -Of course Tom thinks Huck is dead -Now Tom and Huck can brainstorm together to devise a plan on how to save Jim -Tom always comes up with something stylish. I cannot wait to see -He has something planned -â€Å"Humans can be awful cruel to one another† -The royalty is ended! -Huck always feels like he is to blame Chapter 34: -They are feeding Jim -Meanwhile, Huck is just as clever at Tom -Tom is a true friend to Huck -Style is good, but Huck's plan will take less time and be easier -Jim is good at playing along with plans Jim's life is at stake. I wonder if Jim is fooling the other servants and blaming witches Chapter 35: -Tom's style is kind of tedious and overly complex -I think that Tom thinks of this as a game. He is not taking it seriously -Tom is completely irrational and overly imaginative -Tom should let Huck handle the plan -Huck is much more realistic -Tom bases too much of his actions on fictions -Huck is in his right mind, but Tom is not -They don't have all the time in the world to save Jim, but Tom thinks they do -Huck sees no point in arguing Chapter 36: Slowly but surely, this will go the was Huck said it would go in the first place -Huck's easier ideas are beginning to look good to Tom -Jim is always happy to see Huck -Jim, like Huck, did not argue to keep the peace -Tom's lie may help Nat's sanity -Characterization: Nat is very superstitious Chapter 37: -People are beginning to notice missing household items -It is kind of obvious that Tom should have listened to Huck -Huck's lies affect a lot of people's sanity -Why do they have to confuse Aunt Sall y? -It is a good plan, but I feel terrible for the Aunt and Uncle -Although it was unnecessary, Jim did everything that Tom told him to doChapter 38: -They could have run away by now -What is a coat of arms? -Does Tom know that they don't have much time left? -Jim begins to dislike Tom's â€Å"style† -Jim is getting annoyed with the escape plan -We have already had bad experience with rattlesnakes -Tom's â€Å"doing it right† is just going to make Jim miserable -Of course Jim gives in as to not cause any trouble -Tom is giving Jim so much to work on Chapter 39: -But the Uncle already closed all of the rat holes (Page 264, first sentence) -Now Jim is having a miserable time as a prisoner Huck certainly looks up to Tom, but I think Huck should stand up for himself for once -This process does not really have to be this scary -Is there a good reason to scare everyone? -Tom's imagination is just as big, if not bigger than Huck's. Is Huck this way because of Tom? Chapter 40: -Something bad is going to come out of this -They could get killed or hurt from this! -It is lucky that the butter melted. It got him out of trouble -Tom likes this mind of danger. Does he still see this as a game? -Of course Tom would be happy with a bullet in his leg. It's like a trophy for his hard work -I agree, Jim does need a doctorChapter 41: -The doctor might tell the Phelpses -Huck is using good excuses to encourage the doctor to come -All of Tom's crazy, stupid evidence really came in handy -At least Tom and Huck are not blamed -It's funny: They did not get away safe and sound -They won't find Tom because he is on the raft. Where is Jim? -This is just how it was with Mary Jane (Page 282) -Huck will go if she's asleep Chapter 42: -I knew the doctor wasn't trustworthy -Of course they would not hang Jim because of how much he is worth -I guess the doctor did do the right thing in the end So Jim is good and Tom is good -Hopefully Aunt Sally will assume that Tom is insane, rat her than believe him. Otherwise, they might get into a lot of trouble -Tom sincerely wanted Jim free -Jim was already free after all of this? Excellent twist -After all of the trouble they went through, Jim was already free, and Tom already knew that! Tom just wanted the adventure -Everyone seems to have a happy ending Chapter The Last -Tom just wanted an adventure. He did not know that Jim and Huck had already had their fair share of adventures -I knew Jim had him for a reason!

Assignment Example | Topics and Well Written Essays - 250 words - 5

Assignment Example The weak dollar also shows that people do not have confidence in the United States government to be fiscally responsible. There are benefits to a weak dollar. One of the benefits is that it makes American exports more affordable for the rest of the world. A weak dollar can cause American companies that export lots of their goods to dramatically increase their profits. The problem with the weak dollar is that importing things from other countries is more expensive. This is very troubling for countries such as Canada and China that do a tremendous amount of trade with the United States. Both countries try to keep their currency exchanges with the United States in a position that favors their exports to America, but this is difficult to do and slightly illegal (but China still does it). The Turkish government on 1/1/2005 revalued the Turkish Lira. 1,000,000 of the old Lira would equal 1 of the New Turkish Lira. The transition went rather well, but did result in some strange prices for c onsumers. Some credit card banks did not get their computers reprogrammed promptly, resulting in abnormally high prices for common goods. These mistakes were sorted out between the consumers and the banks.

TQM in Hospitals and Healthcare organizations Essay

TQM in Hospitals and Healthcare organizations - Essay Example very critical to the quality of health care, public expectations have also been one of the main reasons in increasing health care quality .There are diverse strategies and multiple approaches to improve the safety and the quality of services. (John, 2003) Health Care Industries require optimal quality levels as it provides vital services and is usually measured with various indicators such as mortality rates, rate of medical errors, avoidable injuries to patients etc. (Fawziah S Balghonaim, 2009) There has been a momentous interest in the application of Total quality management and Continuous quality improvement (TQM and CQI) in many of the Health Care Organizations in the recent past. (Colleen, 2003) Implementations of TQM have been in high demand in many organizations and have also been made compulsory in others to face both internal and external challenges. TQM implementation will also help the public and private health Organizations to achieve good quality health services and also compete globally. (Fawziah S Balghonaim, 2009) Quality Management is very essential in all companies especially in the health care industry due to the type and nature of service rendered. Quality in this sector consists of customer quality of life, services rendered and patient satisfaction. (Fawziah S Balghonaim, 2009)There are 3 TQM principles identified by Hill and Wilkinson (1995) which are, Total quality management is viewed as the best way to implement rapid improvement in the process. TQM has become critical and mandatory as there is high level of competition between health sector organizations and increase in demand for high quality services. It helps in providing customer satisfaction and also achieving the desired outcomes for these hospitals. Implementation of TQM involves all the levels of management. It involves all the staff, employees, doctors and nurses in the health care organization and it covers all the activities. Top level involvement and continuous

Launch of P&G InsecKill Insecticide in the UK Essay

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Bipolar Disorder Research Paper Example | Topics and Well Written Essays - 1250 words

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Core and Periphery or GMOs, Traditional Foods and Indigenous Essay

Core and Periphery or GMOs, Traditional Foods and Indigenous Sovereignty or Migration and Climate Change - Essay Example ed trivial instances of malnutrition and poverty due to the self-sufficient production of its staple foods, wheat and rice (Newman, â€Å"Will Climate Change Spark Conflict in Bangladesh?†). To that end, overpopulation is not a matter of concern to the Bangladeshis. Changes in climate involving chaotic storms, droughts and ever-increasing sea levels have turned the nation into the most vulnerable country to climate changes. These factors are stealing away the land of the larger population that lives in the coastal regions, such as Dakope. In addition, the largest delta in the, Ganges Delta, that empties much of the Himalayas water has shown the signs erosion. Here, palm trees grow out of the rivers, fields full of salt particles and many brick foundations laced into halves (â€Å"Will Climate Change Spark Conflict in Bangladesh?†). Practically, the land occupied by water was once dry and people lived on it. The rise in the sea levels prompts people to migrate to other p laces in the country and even abroad with an intention of finding better settlement. Greenhouse gases emissions and rising temperatures are the major cause of climate changes. Reports asserts that Bangladesh only contributes 0.3 percent of the emissions and yet it is the most hit as regarding to climate changes. Other environmental degradations spring from the tragedy encountered in Bangladesh. The Bangladeshis depend merely on the ground water since most of the rivers in the nation are polluted, a move that is per se right. The result of excessive pumping of water from the ground is that the land settles sinks. Floods are a common feature in this nation since as sea levels rise, the land level is also sinking. Besides, the sea walls are constructed poorly, a factor that increases the risk of flooding. The frequent cyclones experienced in the neighboring Bay of Bengal are detrimental to the environment conditions of Bangladesh (Harris, â€Å"Borrowed Time on Disappearing Land†). As a mechanism of

Why you should not recycle Essay Example | Topics and Well Written Essays - 500 words

Why you should not recycle - Essay Example The vastness of landspace is underestimated when it is thought to be saved with recycling as the waste consumes very little of the total landspace. â€Å"If all the solid waste for the next thousand years were put into a single space, it would take up 44 miles of landfill, a mere .01% of the U.S. landspace† (Cordato, 1995). This means that the benefit obtained by recycling in terms of the saved landspace is negligible and can be easily overlooked. Secondly, one of the strongest arguments in favor of recycling that is conventionally raised is that recycling is a method to preserve trees. Since paper is made from trees, it is claimed that recycling paper would reduce the need to cut trees to make paper from. Although the argument seems quite convincing, yet it does not reflect the real phenomenon. Since the supply of a material at a particular point in time is consistent with the demand for it, a reduction in the demand of paper would result in an equivalent reduction in the number of trees. People would care little to plant more trees if there occurs a decline in their need. The validity of this argument can be estimated from the number of trees that are grown with the intention of using them for the making of paper. â€Å"In the paper industry, 87% of the trees used are planted to produce paper. For every 13 trees "saved" by recycling, 87 will never get planted† (Cordato, 1995). Thus recycling has an overall negative e ffect on the growth of trees. â€Å"Promoting recycling may therefore not simply be pointless but actually damaging† (FOPAP, 2012). Thirdly, recycling hardly does anything to reduce pollution. There is no noticeable difference between the extent of chemicals released in the environment in the process of manufacturing things and those that are released in recycling things. Recycling involves a lot of chemical processing of the used material, which has an equivalent impact on the environment. Recycling also causes a decline in the quality

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Pinto - Case Study Example It seemed that it was more of a rush project, and the company had not dedicated enough time to its design as was necessary. The styling factor took precedence over all other engineering concerns, so much so that the company decided to position the gas tank behind the real axle. This was considered to be riskier and more prone to damage and fire during collisions. The model went for crash-testing and at that time the test revealed that if the collisions were made at a speed of more than 20 miles, the tank would leak and result in the gas leaking into the car where the passengers were sitting (Trevino and Nelson). Contrary to what the results suggested, the company’s management made the decision of continuing with the production of Pinto (Trevino and Nelson). This was based on several considerations. Firstly, the equipment in Ford’s assembly line was already functional and geared towards the making of this car; thus, by not producing it the company would bear significant loss. Secondly, the design complied with the basic minimum that the government and legal standards required. The requirement at that time was that the tank needs to be in place only if the collision is at a speed of less than 20 miles per hour (Birsch & Fielder). Thus, at any speed over 20 miles per hour, the government did not requirement the tank to be intact. Third, the company’s management was of the view that the car’s design matched with the design of comparable cars produced by other manufacturers. The final reason pertains to the Utilitarian line of reasoning. The company had conducted a cost-benefit analysis whereby it discovered that the cost of altering the gas tank would amount to $137 million whereas the benefit was only $49.15 million (Trevino and Nelson). This cost benefit analysis has come under scrutiny in various literatures. Firstly, it was rather erroneously assumed that the number of

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Current issues in dissability studies activity 10 - Essay Example to attend to their constant needs: these include but not restricted to the building of more nursing homes, recreational facilities for the ages, hospitals, and more avenues to supply the increasing services needed by the seniors in our societies. Here is an important question: does disability make people get older quickly? The answer is no, because the recent survey and research have indicated that people suffering from intellectual, for instance, do not necessarily get older than their contemporaries. Interestingly, they even seem to outlive in some circumstances. Similar physical changes are observable in both the disabled and non-disabled old people (World Health Organization, 2000). People with disabilities need some specific services that may or may not necessarily isolate them from the general population. Normally, aged people need housing, nursing homes, hospices, medical services, recreational services and so on. The only difference in the case is the problem of communication that usually affected diagnosing disabled people—some of them could not talk or properly explain to the doctors the actual sickness or illness they are suffering. This constitutes a great hindrance to their ability to solve disabled people’s medical needs (Bigby, 2000). Therefore, the disabled aged people require intensive cares and guidance for their problems to be successful attended to, what non-disabled old people may not require. The most interesting about this week readings (1 &) is that they pinpoint the developmental requirements needed for a disabled person to grow into his or her adult self without parental influences in decision-making and personal cares (Bigby, 2000). While the second reading highlights the policies and programs put in place by the government, private organizations and communities in helping the disabled people grow old successfully (Bigby, 2004). The two readings are compendium for any student to turn into expert on disability

Is Google Making Us Stupid Essay Example for Free

Is Google Making Us Stupid Essay Since the development of Google, there has been a vast amount of information available on various topics or subjects. â€Å"Is Google Making Us Stupid?† explains and examines the different ways that the internet has been more useful and beneficial, according to the words of the author, Nicholas Carr. According to the readings, the author represents and expresses his thoughts and ideas using logos. Take for instance when Carr expresses that he once was a scuba diver in a sea of words, but now he zips along like a guy on a jet ski (Carr p. 534). Carr expresses that he once was a person who hardly used the internet but now he is one who uses it on a regular basis, making feels that someone has been tinkering with his brain, making it change. No longer does he enjoy reading a book of any length because he cannot sustain concentration on the book. Carr feels that all the time he now spends online is affecting his abilities to concentrate and recognizes that the Internet has been a useful tool for him to search for information and communicate. Carr notes that, unlike footnotes, links send you to the information rather than just refer to it. Reading is not an instinctive skill the way learning a language is, requiring us to teach our minds to translate symbolic characters into the language we understand. Media and technologies used to learn and practice reading shape the neural circuits of our brains suggest that readers of ideograms used in languages such as Chinese develop a different mental circuitry than readers whose language uses an alphabet. These variations extend across many regions of the brain, including functions that govern memory and the interpretation of visual and auditory stimuli. It is reasonable to assume that circuits woven by the use of the Net will be different from those woven by reading books and other printed matter (Wolf p. 536). Using Google makes it easier for several people to perform functions on a daily basis. Changing the way the world researches and finds answers to several questions with various tabs and several articles, Google is believed by many to not make up stupid. In conclusion to this, several others agree that it may be an untraditional method of research, but it sure does cut down on time.

Strategically Evaluate The Accor Expansion Plan Tourism Essay

Strategically Evaluate The Accor Expansion Plan Tourism Essay The author has to strategically evaluate Accors expansion plan of adding 10,000 rooms per annum in total during two years (2007-2008) in both established market chosen as United States of America and emerging market chosen as China. The author will also review the marketing, financial strategies that Accor has adopted in these markets till now and then suggest future strategies to expand in these markets. The author will also be suggesting about the brand that Accor should look forward to expand. Accor  is a large  French  multinational corporation operating in nearly 90 countries and Accor Hospitality, the Accor hotels branch, has more than 4,000 hotels worldwide. It starts from the most luxurious hotels to the most economic lodging solution. Under its belt there are brands like sofitel, novotel, mercure, ibis, red roof inns, etap, motel 6, studio 6 and formule 1. The group is looking to expand its hotel business in an established (USA) and establishing (China) market by adding 20,000 rooms over the period of two years. The author has to strategically evaluate and make suggestions to the group. With a corporate representation throughout the world, Accor Hotels have become one of the largest players in the industry. It is an intricate organisation with multiple brands and qualifications of hotels, as well as supplementary products and services. Accor finds it important to incorporate the small and medium-sized hotels in managing customers needs and requests as they are the direct link to the customers. Accor  is a large  French  multinational corporation operating in nearly 90 countries. Accor is the European leader in hotels (Accor Hospitality) and a global leader in corporate services (Accor Services). Accor Hospitality, the Accor hotels branch, has more than 4,000 hotels worldwide. It starts from the most luxurious hotels to the most economic lodging solution. (Reference: http://www.fundinguniverse.com) Aims Objectives: This report aims to develop international expansion plans for Accor in established and emerging market in the given span of time during the year 2007-2008. The objective is to provide rationale for the selection of markets, and propose branding, finance, and marketing strategy to the Board of ACCOR to add an additional 10,000 rooms per annum across both established markets (Europe, including France and North America) and other areas of the world (Latin America, Africa, Middle East and Asia/Pacific). Research Methodology: This report is based on the case study for the ACCOR group of hotels which is from the module study guide and is a piece of research by the The Centre for Hospitality Research at Cornell University. The various secondary sources accessed have been as following: internet, journals, professional reports, government reports and others to produce data for the targeted markets. In 1967 Gà ©rard Pelisson and Paul Dubrule opened their first Novotel hotel on a roadside near Lille in northern France. Travel was booming in France in the 1960s and the hotel industry had not yet expanded to meet the demand. French hotels, in general, were either rural inns or luxury hotels in city centers. Dubrule decided to build American-style highway hotels in the medium price range and collaborated with Pelisson, a former head of market research at IBM-Europe. Through Pelissons connections the partners were able to secure a bank loan, and the Novotel firm was launched. The companys ensuing success was in large part due to its being first to break into the unexploited European market for highway lodging. Each Novotel provided standardized rooms, ample parking facilities, and restaurants featuring local cuisine. Soon Novotels also were established at airports and popular vacation sites, such as the seaside and mountain areas. The acquisition of the Mercure hotel chain in 1975 pushed the company into metropolitan areas and the business traveler market, and these hotels varied according to regional demands in style, character, and restaurant offerings. By the end of the 1970s Novotel had become the premier hotel chain in Europe with 240 establishments in Europe, Africa, South America, and the Far East. Accors brand worldwide Formule1 Lowest rates on the market. Functional room for one, Two or three people. All-you-can-eat breakfast buffet. Round-the-clock check-in. Etap Pleasant convenient room for one, two or three people. Budget price. All-you-can-eat breakfast buffet. Round-the-clock check-in. Motel 6 The lowest price of any national chain. Red Roof Inn Renovated product. Low rates. Comfortable beds. RediCard Preferred Member loyalty program. Ibis Simple, reliable pricing policy. Always very well situated, in city centres, close to airports or near major tourist or business areas. Service quality (ISO 9001 certification and 15-minute satisfaction guarantee). Environmentally friendly waste, water and energy management systems. Teams on duty around the clock. Breakfast served from 4:00 a.m. to noon. Hot snacks available at any time. Mercure Shared values, such as a strong regional focus, a unique personality and an exceptional wine list. For business and leisure stays, in city centres, at the seaside or in the mountains. Novotel Open spaces featuring contemporary design, for rest and relaxation. Bright, spacious, pleasant rooms where guests can work or unwind in a comfortable setting. Customers can eat whatever, whenever and wherever they want. Offers adapted to the needs of all travellers. Suite Hotel Innovative, modern concept. 30-square-meter modular suites. With Boutique Gourmand, food can be purchased around the clock in the hotel lobby. Free relaxing massage every Thursday evening. The longer the stay, the lower the price. Smart cars made available free-of-charge to medium-stay customers. Sofitel Prime locations in leading business centres and resorts. Each hotel is unique in its design, architecture and culture. Sofitels exclusive MyBed concept, the guarantee of a good nights sleep. Restaurants offering innovative, contemporary cuisine that surprises diners, awakening their senses and stirring their emotions. Hotel Distribution Worldwide Accor has its 4,000 hotels in 90 countries. It has its presence all seven continents and in all mojor cities. (Reference: www.accorhotels.com) Europe Africa Asia Australia North America Andorra Algeria Cambodia Australia Canada Austria Benin China Fiji Islands Mexico Belgium Burkina Faso India French Polynesia USA Bulgaria Burundi Indonesia New Zealand Cyprus Cameroun Japan Norfolk Island Czech Republic Chad Laos France Egypt Malaysia Germany Equatorial Guinea Philippines Greece Gabon Singapore Hungary Ghana South Korea Ireland Guinea Thailand Italy Ivory Coast Vietnam Lithuania Mauritania Luxembourg Mauritius Monaco Morocco Netherlands Nigeria Poland Reunion Portugal Rwanda Romania Senegal Russia South Africa Spain Tunisia Development strategy Accors hotel business has continued its sustained pace of development. Most importantly, they devised a new, more efficient business model based on two foundations: Stronger brands those are now more visible, more attractive and more strategically aligned. An asset right real estate strategy, which consists of adapting operating structures to the profile of each country and market segment. Pelisson and Dubrule developed their expanding company with a decentralized management and a unique dual chairmanship. Although to comply with French law the partners took turns holding the official position of chairman, they made all decisions jointly and shared responsibilities, immersing themselves in all aspects of the business. The companys specialty became variety, providing hotel chains to fit every need. In 1973 Sphere S.A. was created as a holding company for a new chain of two-star, no-frills hotels, called Ibis; the first Ibis was opened the following year. During this time, the company also acquired Courte Paille, a chain of roadside steakhouses founded in 1961, which reflected many of the same priorities as Novotel: practicality, easy parking, consistent quality, and quick service. (Reference: http://www.fundinguniverse.com) Accor expanded at a far swifter rate than its international rivals, becoming the largest operator in Europe. It led the market in France and West Germany, and expanded in the medium and economy range in Spain, Italy, and Britain with its $75 million investment budget. The companys European base provided three-quarters of its revenue, with more than half coming from hotels and the rest from its foodservices. (Reference: http://www.fundinguniverse.com) In 1997, Dubrule and Pelisson decided to retire from active management and were succeeded by Jean-Marc Espalioux. Espaliouxs new management team focussed on relocating Accors cash. In an effort, to deleverage themselves and free resources to provide for expansion, Accor disposed of à ¢Ã¢â‚¬Å¡Ã‚ ¬3 billion of real estate assets as part of a sale and leaseback programme. (Reference: http://www.fundinguniverse.com) Business Mix Accor S.A. operates in hotels and services sector worldwide. It provides luxury and upscale, midscale, and economy hotel services. It also designs, develops, and manages prepaid solutions, including food vouchers, welfare and assistance programs, family assistance solutions, gift vouchers and cards, loyalty programs and incentive campaigns, and expense management services to corporate clients and public institutions. In addition, the company operates restaurants and casinos, as well as provides onboard train services to the railway sector. Accor was incorporated in 1960 and is headquartered in Evry, France. Financial Performance Profit before tax rose to à ¢Ã¢â‚¬Å¡Ã‚ ¬727 million in 2005, an all-time record, and the Groups balance sheet was more solid than ever. Based on these results, shareholders will be asked to approve an ordinary dividend of à ¢Ã¢â‚¬Å¡Ã‚ ¬1.45 per share, a 26.1% increase, plus an exceptional dividend of à ¢Ã¢â‚¬Å¡Ã‚ ¬1.50 per share, representing a total payout of à ¢Ã¢â‚¬Å¡Ã‚ ¬320 million. This dividend policy is accompanied by a share buyback program that has had a positive effect on earnings per share. (Reference: www.accorhotels.com) Accors 2006 results were excellent, as can be seen in three key figures: à ¢Ã¢â€š ¬Ã‚ ¢ Revenue rose by 6.6%, the biggest increase since 1998. à ¢Ã¢â€š ¬Ã‚ ¢ Profit before tax rose by 28% to à ¢Ã¢â‚¬Å¡Ã‚ ¬727 million, a record. à ¢Ã¢â€š ¬Ã‚ ¢ EBITDAR margin, at 27.4%, was our highest ever. These figures prove that Accor is developing fast and enjoying very good financial health, as illustrated by their low level of debt. Another reason for satisfaction is that these improved results concern both the Services and the Hotels businesses. For the year, revenue was up 15.5% in Services and 6.1% in Hotels. And, if 2006 was a very good year, the outlook for 2007 is also very encouraging. With the two businesses growth potential, the economic turnaround (especially in Europe with the upturn in the hotel cycle) and the emerging markets of China and India, they have every reason to be optimistic. For 2007, Accor is on track to step up the pace of growth, with the goal of adding 200,000 rooms by 2008. (Reference: www.accorhotels.com) Strategy Very quickly too, it became apparent that there was a need for a clearer strategy that would enable the Group to more accurately identify its development priorities and, more importantly, focus its managerial and financial resources. In addition to this two-pronged strategic shift, senior management, under the leadership of Gilles Pà ©lisson, outlined a sustained expansion strategy combining acquisitions, notably in the Services business, and stepped up organic growth in the Hotels business with the opening of 200,000 new rooms between 2006 and 2010, especially in China, India and other fast-growing regions. Redefining the market positioning of the brands also made it necessary to reposition the Sofitel brand and create a new non-standardized banner in the economy segment, All Seasons. The brand strategy has led to a shift away from the Accor corporate banner toward the operating brands. Accor focuses repeatedly on a specific vision for growth and believes in sustainable, profitable growth through three pillars: A geographically and structurally balanced portfolio A disciplined, and results-oriented management of resources and assets A set of powerful, aligned brands (Ref: case study) The Right Approach became Accors strategic vision of its Hotels division focussed on making Accors Hotels business more profitable, less cyclical and well appreciated by its clients: To achieve these goals, five levers drive the Right Approach: Align the brand portfolio with customer expectations (The Right Brands) Redefine the networks around this brand portfolio (The Right Network) Improve hotel operating performance in the reconfigured business base (The Right Operating Performance) Adapt hotel operating structures to improve return on capital employed and reduce cash-flow volatility (The Right Asset Management) Shift the corporate culture to deliver the best value-added services to hotel owners (The Right Service Provider). Ownership Structure For the lower and mid segment hotels Accor can consider giving franchises or entering in joint ventures. However, for the high end segment hotels like sofitel and novotel, Accor should maintain ownership approach as these properties have higher profit sensitivity. In 2003, Accor opened 10 new properties under these brands, and they owned or leased these new properties. Accor should have less capital-intensive operating structures, which is a key to their success, especially in economically sensitive countries. While Accor owns and leases some properties, they also look to management contracts and franchising. (Reference: case study) Developed Market For the developed market the author has chosen three developed markets from which one will be shortlisted after the analyses. The author has chosen UK, France and USA as its markets for analysis. Accor has great presence in all the three markets. Accor has 125 hotels in UK mainly in the mid-segment. The demand for mid-segment hotels in the UK is strong and most of the Accor hotels are doing well. However, UK is not a big market compared to the US for Accor. Accor already has a good presence in the European market and hence there is limited scope of expansion. Similarly, in France Accor have a staggering number of hotels and resorts in all segments. It also has a lot of services in France. It has its strongest presence in France considering the size of France to the UK and the US. Accor already has a very good presence in France in all the segments. Hence it has little scope for growth. In the USA, Accor has motel 6 and studio 6. It is also present in the upscale market. However, it still has a large scope for expansion in all the segments as the US market is so vast and diverse. Therefore, in the developed markets, the author has shortlisted the US market for the addition of 10,000 rooms in the year 2007-08. Developing Market Like the developed market the author will choose three developing markets and shortlist one of them for the analysis. The developing markets are India, China and South Korea. South Korea is relatively a small country and the economic growth is not impressive enough for Accor to add 10,000 rooms in this market. Accor entered the Indian market in the early 80s and failed miserably. Accor has few operational hotels in India mainly business hotels. However, the political system in India is somewhat chaotic as compared to China. The third market chosen is China. China is a huge country in terms of land and is the fastest growing economy in the world. It has a stable government and its foreign policies towards the hospitality industry are very friendly. Therefore, the author has shortlisted China as its developing market. ESTABLISHED MARKET (USA) _______________________________________________________ Rationale The United States of America (commonly referred to as the United States, the U.S., the USA, or America) is a federal constitutional republic comprising fifty states and a federal district. At 3.79 million square miles (9.83 million km ²) and with about 305 million people, the United States is the third largest country by total area and third largest by land area and by population. The United States is one of the worlds most ethnically diverse and multicultural nations, the product of large-scale immigration from many countries. The U.S. economy is the largest national economy in the world, with an estimated gross domestic product (GDP) of US$14.3 trillion (23% of the world total based on nominal GDP and almost 21% at purchasing power parity). (Reference: http://www.wikipedia.com) Geographical Location North America  is the northern  continent  of the  Americas,  situated in the  Earths  northern hemisphere  and almost totally in the  western hemisphere. It is bordered on the north by the  Arctic Ocean, on the east by the North  Atlantic Ocean, on the southeast by the  Caribbean Sea, and on the south and west by the North  Pacific Ocean;  South America  lies to the southeast. North America covers an  area  of about 24,709,000  square kilometres  (9,540,000  square miles), about 4.8% of the planets surface or about 16.5% of its land area. As of July 2008, its  population  was estimated at nearly 529 million people. It is the  third-largest  continent in area, following  Asia  and  Africa, and the fourth in population after Asia, Africa, and  Europe. (Reference: http://www.wikipedia.com) PESTLE Analysis Political A seldom-stated fact of life is that without political stability it is impossible to have economic progress. Until a nation has a stable political system in place, it is impossible for people to plan their lives, conduct business successfully and go about their daily routines with any hope for the future. The United States has enjoyed 135 years of political stability since the end of the Civil War. The United States is the oldest democratic republic. This is an incredible accomplishment. It is amazing that no other country has been able to copy the American system of government successfully. It is as if that system is uniquely suited to that single country. (Reference: http://www.wikipedia.com) With mass manufacturing long gone from America, hospiatality industry is one of the key generators of revenue. Hence the American government has given some concessions for the development and growth of the industry: Grant of Infrastructure Status for hotels Concession for Convention Centres Continuation of Concessions   Depreciation rate for hotel buildings Concession in Income Tax Act for the Hotel Industry (Reference: http://www.capitalmarket.com) Economical Fortunately for U.S. hotel owners and operators, actual RevPAR improvement through the first six months of 2004 has already reached 9.5 percent. Most encouraging was the 3.2 percent increase in ADR. Record-breaking growth rates for revenues and profits are certainly welcome news for U.S. hotel owners and operators. The industry leaders have forecasted growth in the coming years for hospitality industry in the USA. Also with backing of the US government the hospitality industry is believe to show good results in coming years. (Reference: http://www.wikipedia.com) Social The American population is comparatively young compared to other developed nations like Japan and Germany and a lot of young immigrant work force is also available in the country. Therefore, it is doubly beneficial for the hospitality industry, which is always on the lookout for young work force and customers. The American government safeguards the interests of its people through following agendas: the social inclusion process Coordination of social security schemes Anti-discrimination and relations with civil society Equality between women and men Social Agenda 2005-10 (Reference: http://www.childstats.gov) Technological The effective use of hospitality technology is one of the key factors in providing stellar customer service, since the proper implementation of this technology helps to ensure that key aspects of service are not accidentally forgotten or avoided. The hospitality sector in the US spent a total of $917 million in 2006 on RD activities, compared to $784 million in 2005. As the President outlined in his State of the Union Address, the ACI commits $5.9 billion in FY 2007 and more than $136 billion over 10 years to increase investments in research and development (RD), strengthen education, and encourage entrepreneurship and innovation. (Reference: http://www.capitalmarket.com) Legal The lobour laws in America are very stringent. Therefore, the hotel has to abide by the rules to avoid fines and getting into legal disputes. Some of the laws for the hospitality industry are as follows: Common Law System Right To Privacy American with Disabilities Act Safety and Security Food and Beverage Consumption Employment Workplace Contracts Travel and Tourism The international arrivals market for the United States has changed significantly since 2000. This goal of this analysis is to provide insights into changes affecting the top inbound markets to the U.S. The U.S. welcomed 56 million international visitors from 213 countries during 2006, up 10 percent from 2005. Total arrivals were also up 9 percent from 2000, the former record year for total non-resident visitation to the country. Arrival records were set by 72 countries, nine of which were among the top 20 inbound markets. Therefore, in 2007, the growth in arrivals was driven more from the emerging markets than the top arrival markets. Overseas arrivals (excluding Canada and Mexico) totalled 23.9 million during 2006, up 10 percent from 2005. Travel from overseas markets accounted for 43 percent of total arrivals to the U.S. and contributed significantly to the overall growth in international arrivals in 2007. Although overseas travel is rebounding from its low in 2003 it was down eight percent from its peak in 2000 (graph below). Fourteen of the top 20 overseas markets exceeded 2006 arrivals levels by double-digits: Germany, France, Australia, Brazil, Italy, India, PRC/HK, Spain, the Netherlands, Ireland, Venezuela, Colombia, Sweden and Israel. (Reference: http://www.travelstatistics.com) Economic Growth In real terms, Americas economy grew by 3.7 percent in 2006, faster than most other developed economies around the globe and faster than the historical U.S. growth rate, since 1970, of 3.2 percent. The overall level of GDP was $9.89 trillion (in 2000) when Bush was elected and $9.87 trillion in the third quarter of 2006. Exactly three years later, GDP is $10.88 trillion, a 10 percent real increase. To put that in perspective, just the growth of the U.S. economy over the past three years is larger than half of the entire French economy. (Reference: http://www.economicreform.com) Brand Selection Headquartered in Dallas (Carrollton), Texas, Accor North America operates more than 900 upscale and economy properties including nationwide economy leaders Studio 6 and Motel 6 and the upscale Sofitel and mid-scale Novotel and Ibis hotel locations in the U.S., Canada and Mexico. Its flagship chain, Motel 6, caters primarily to vacationing families in the US and Canada with a limited menu of amenities. Accors plan for the U.S. should focus on Motel 6, Studio 6, Sofitel and Novotel brands. The company should plan to grow Motel 6 and Studio 6 aggressively. Were working on new prototypes for both brands, Le Mener said. We intend to be very aggressive with a goal to develop 70 to 75 properties a year, Mener added. Novotel should follow the growth plan of Sofitel, which is to have properties only in the top 20 to 25 markets in the U.S. We see Novotel as an international network, he said. Business travellers and families on a vacation are looking for budget hotels as they want the cheapest mode of accommodation. Accor has a great presence in the low budget segment and therefore, it should continue to grow its hold in this segment. However, it should also look at growing in other segments of the market. This will help Accor in creating brand awareness and also increase its market share in the US. Accor in USA Brand Hotels Rooms Managed/Franchised Motel 6 815 85,421 127 Red Roof Inns 360 39,622 101 Studio 6 37 4,714 2 Sofitel 8 2,633 1 Novotel 6 1,835 3 Total 1,226 134,225 234 (Reference: http://www.accor.com) Financial Strategy Accor USA was struggling with manual account reconciliation that postponed month-end accounting for its growing number of properties. Department inefficiencies and error-prone manual processes caused delays with the identification of exceptions like missing and late deposits. High turnover at properties and reporting delays exposed the company to expensive losses with annual write-offs averaging $1.5 million. Accor USA had no process for escheatment and a 2004 audit resulted in $3 million dollars in penalties for unclaimed property that had not been filed with the appropriate states. (Reference: http://www.accor.com) Accor USA faces a lot of financial problems that cannot be sorted out in a matter of time. It has very less cash left to fund its operation in the USA. Although, the funds from operations increased 7% to $906 million in 2005, it still struggles to keep up. Capital expenditure for renovation and maintenance rose by nearly 15% to   $326 million during the year, and represented 4.5% of revenues, versus 4.2% in 2005. Free cash flow amounted to $580 million. (Reference: http://www.accor.com) As seen above, Accor USAs debt is decreasing and cash flows are increasing, therefore it should concentrate on the expansion programme as the cash flows increase. However, it should focus on economy hotels like Motel 6 and Studio 6 as they require less money. To fund these projects Accor can raise cash money from equity market and some from its operations. With its more substantial financial resources, Accor should step up the pace of growth and enjoy greater financial flexibility. The initial three-year (2005-2007) expansion budget has been increased by 39%, to EUR 1.7 billion from EUR 1.2 billion, to fund the development of various hotel projects in the U.S. (Reference: http://www.accor.com) To improve its financial flexibility, Accor should undertake an innovative real estate management strategy designed to meet two main objectives: Reduce capital intensity in upscale hotels. Variable holding costs in the midscale segment. In the upscale segment (Sofitel), Accor wants to sell the hotel properties while retaining the management contract, sometimes with a minority stake, in order to reduce earnings volatility in a segment that is more sensitive to business cycles. The objective is for 75% of all Sofitel units to be under management contract in 2006, versus 62% in 2004 and 52% in 2000. (Reference: http://www.accor.com) In midscale hotels, fixed leases are going to be transformed into variable leases based on a percentage of revenues with no minimum guaranteed.   One of the objectives is to variable a proportion of the hotels fixed costs. Marketing Strategy Accors big-spender approach has made it the arch-collector of brands, and some observers wonder whether the group can continue being all things to all people without diluting its focus. Nevertheless, its an approach that has established the French company as the worlds third-largest hotel operator, and its coverage of multiple market sectors allows it to spread the risks of a downturn in any one part of its business. Accor group should be focussing on marketing its hotels through advertisements in magazines, television and Accors other services operational in the U.S. It has joined hands with various magazines and is actively participating in television adverts, which will help in marketing its product. Many customers locate and book their Accor hotel accommodation through www.accorhotels.com and associated brand-specific web sites, where they are offered the opportunity to opt-in to an online communications programme. Accors online relationship marketing strategy should aim to convert prospects into customers and build customer value through increasing the depth of relationship and growing revenues from repeat bookings, cross-sales, up-sales and referrals. Customer relationship and marketing director of Accor Hotels, Mathieu Staat, said, Online relationship marketing is an important, but complex activity for us. Accor have several hotel brands and offer online communications in up to five languages to subscribers across 15 target zones. They also run six different loyalty and subscription cards.

Ethical Dilemma Of Exporting Capital For Production Abroad

Ethical Dilemma Of Exporting Capital For Production Abroad With ethical dilemma in association with exporting capital for production abroad I would say that companies shouldnt be made to continue operations if they are no longer profitable. In my belief, one of the main reasons corporations would export capital for production abroad would be to maximize profits to their shareholders. This would be a Libertarians way of thinking, meaning perspective is that individual well-being, prosperity, and social harmony are fostered by as much liberty as possible and as little government as necessary. (What is a Lilbertarian?) and I believe that when a business is no longer profitable executives look for ways to cut costs, and since lower wages can be paid in other countries this can bring in big savings for the company. Early in the 19th century, a utilitarian would have tended to favor free trade. I believe that nowadays the utilitarian would be for placing constraints on the export of production abroad. Since utilitarians want an economic system tha t will be bring more good to society than any other system (Shaw Barry, 2010) Corporations should be allowed to remain competitive and if that means exporting capital (after all alternatives have been exhausted) then so be it. However, I do feel that corporations have a moral responsibility to its employees and the community that they are abandoning. Utilitarian theory is to produce the greatest good over bad for a greater number of people. Exporting capital for production overseas has helped tremendously in the development of other countries. Lending money on the other hand to other countries can condemn them to impoverishment for the near future (Shaw Barry, 2010) Companies should be figuring out the benefit and cost for both the immediate and future outcomes. A Utilitarian does not necessarily mean that the right action is the one that returns the greatest, but the principle is to maximize the greatest benefits for all. An ethical dilemma that is associated with exporting banned products is simply the fact that people can be injured or even die as a result in using this banned product. Therefore, with this in mind, I would definitely say that constraints should be placed on the exportation of products banned in the U.S. To support my decision, I will use the ethical theory by German philosopher, Immanuel Kant for my justification. Kants ethical theory is based on the theory that moral issues can, in principle, be known because of reason alone and are not based on observation. In contrast to Utilitarianism and other consequentialist doctrines, Kants ethical theory holds that we do not have to know anything about the likely results of, say, my telling a lie to my boss in order to know that it is immoral. The basis of obligation must not be sought in human nature, or in the circumstances of the world. It should be a priori, by which he meant that moral reasoning is not based on factual knowledge and t hat reason by itself can reveal the basic principles of mortality.(Shaw Barry, 2010, p. 69) However, the argument that the benefits of exporting supplies with the possibility of misuse is that the good outweighs the bad. In other words, the betterment that can be realized from a product if it is used properly outweighs the bad that can result from misuse. For this reason, I feel that some constraints should be placed on the freedom to export commodities that have the potential for misuse and Utilitarianism, a consequentialist theory, will support my statement. I think that one point that supports the theory of Utilitarianism is the fact that utilitarians wish to maximize happiness not simply immediately but in the long run as well. (Shaw Barry, 2010) Kants ethics gives us firm standards that do not depend on results, and gives us a moral decision, making it the importance of acting on principle and from a sense of duty. I would believe that if banned in the U.S. that should be reason enough. If they are not good enough for our country, then why should they be any different anywhere else? Kants theory also applies here, by saying that an act is right only if the actor would be willing to be treated the same if the position of the parties the other way around. (Shaw Barry, 2010) Kant is best known for defending a version of the respect for persons principle which implies that any business practice that puts money on a par with people is immoral. Ethical problems have a negative impact upon people in ways that are in their control. They may hurt or cause harm to others that might be unwarranted. The ethical problem becomes more difficult if it results in different outcomes, with benefits for some and damages or harm for others. Therefore, through downsizing the company may achieve better financial results and profitability in order to cope with increasing competition or declining market. According to an article, I was reading in Business Week, Anytime were faced with a decision that can affect the rights or well-being of others, were looking at an ethical issue. No matter how strong the justifications for reducing the workforce are or seem to be, laying off loyal and productive employees is an upsetting experience for all concerned, and those on the receiving end face not just financial but psychological injury. (Bruce Weinstein, 2008) From any realistic ethical perspective, the answer is always a yes. A company that provides no jobs and no benefits has a net worth of absolutely nothing at best, and is harmful at worst, as people have invested their lives in the venture, and will have to seek employment elsewhere, presumably from a similar industry, which is probably also suffering in most cases. I dont mean to be offensive or contrarian or critical, but I think a better question would be: Should a business be allowed to downsize in the face of economic difficulty if it could afford to do otherwise? In that case the answer from a rule utilitarian perspective becomes much more difficult, and depends upon a number of factors. Is nonprofit ability sustainable for an acceptable length of time? Is the potential for investment and growth going to provide greater benefit than downsizing? Im not sure that rule utilitarianism can even answer this question. I think act utilitarianism would be better suited, and in the case of the second question, my answer would no. As for breaking a union contract, I think that this is a tough one for rule utilitarianism. From the level of the contract, it is not acceptable, as it violates the rules presumably set forth for the greatest benefit of all. Then again, if breaking the contract can save jobs, rule utilitarianism has defeated itself. From the rule perspective, my answer would be no, as there are without a doubt provisions for negotiation that can be used to redefine the rules in case of a crisis. A job that pays you less is better than no job at all under either form of utilitarianism.

Charles Dickens and Mark Twains lessons Essay -- GCSE English Literatur

group D Friday II Final essay Charles Dickens and Mark Twain's lessons Writers can not only entertain their readers by telling an appealing story, but they can also educate the readers and open their minds. Charles Dickens and Mark Twain are both very famous and important writers. Although Dickens is British and Twain American, they had the same purpose with their writing. They both wrote novels that made stories appealing to the common man as well as to educate people. A comparison of the two novels Hard times by Charles Dickens and The adventures of Huckleberry Finn by Mark Twain can show that although both writers lived in different societies they shared the same point of views about life and used their writing to educate their readers and change their societies positively. Both books satirise individuals who think that they are superior to others, by doing this the writers want to show their readers that this is a wrong thing to do. In The adventures of Huckleberry Finn the general southern public is satirised, as they are mostly portrayed as ignorant, prejudiced individuals. In their society, whites are seen as the superior race, and blacks are owned as property, and are slaves to common folk. The word ''Nigger" is used multiple times in the story, as to stress their ignorance. It is illegal for blacks to get proper education, so in no way could they rise up, and seemingly be forever oppressed. This is shown as Jim, a black slave is constantly called a Nigger, even by Huckleberry, who is the only character in the book that treats Jim as a person. In Hardtimes the arrogance of the upper classes is satirised. The characters Mrs. Sparsit and James Harthouse represent the upper class in the novel. Mrs. Sparsit clings fiercely to her heritage and fade d glamour. She is arrogant to those beneath her and despises the efforts of the workers to organize a union. Harthouse is revealed as cynical and directionless. He seduces Louisa, one of the important characters and treats this as a division, without thinking of the consequences of his actions. In both stories the conflict of the wisdom of the heart and the wisdom of the head is brought out to show people that they sometimes have to let their heart guide them. In Hardtimes, Gradgrind represents the wisdom of the head. His philosophy is utilitarianism. This philosophy is based on scientific laws that d... ...nce between Charles Dickens and Mark Twain. They both were against unequal treatment between people. In Mark Twain's case the inequality between black and white in America and in Charles Dickens case the inequality between the different social classes in England. They both believed that people essentially have good hearts but are distracted from what their good hearts tell them by their heads which are filled by society with wrong philosophies. In Hard Times the wrong philosophy is utilitarianism and in The adventures of Huckleberry Finn it is the philosophy that whites are superior to blacks and that blacks are thus their property. Mark Twain and Charles Dickens were both against abusive societies that made the lives of people a struggle. They both lived in such societies and wanted to change this. They dreamt of an idealistic society where people are equal and listen to their good hearts and used their writing skills and wrote novels like Hard Times and The Adventures of Huckle berry Finn to educate people. References: Dickens, Charles. Hard Times. London: Penguin books, 1995. Twain, Mark. The adventures of Huckleberry Finn. New York: W. W. Norton & Company inc. 1990.

Running The Front End :: Home Depot cashier

Running The Front End   Ã‚  Ã‚  Ã‚  Ã‚  Day after day, I work at Home Depot. I’ve worked at Home Depot for 6 months. My position there is a cashier. A few months have gone by and all I do is show up and do my job as a cashier. The cashiers have someone who runs the front end along with every register in the store, and that person is a head ashier. After what I see the head cashiers go through, I would never want to be a head cashier for the rest of my life.   Ã‚  Ã‚  Ã‚  Ã‚  After four and a half months of working, I am just getting the hang of it. Being a cashier might sound easy, but over at Home Depot, it’s not. There are so many responsibilities for a cashier to do; it is just as hard as being a bank teller. You have to be quick at looking up items, being familiar with items in the store, checking every item for the right tag, and the list goes on. The cashiers are tested weekly with a secret shopper to make sure the cashiers are on their toes. The money has to be added up at the end of the day, each slip, coin, dollar bill, check and card. If it doesn’t add up, you don’t leave until you find out where it went. The cashier draw cannot hold more then 500$ at one time. Each time you collect up to five hundred you have to send it to the book keeping. All these responsibilities add up and are overwhelming for a cashier. A head cashier is responsible for every register and transaction in that store, along with the flow of lines and customer satisfaction. It is a job I would never want.   Ã‚  Ã‚  Ã‚  Ã‚  Coming into work one day, I knew something was wrong. When I saw long lines forming down each Isle, people complaining that the wait was too long, and register lights flashing for help. There were no head cashiers available or supervisors who knew anything about the front end. At that time I was the only cashier who had been there the longest, so I was asked to try and be head cashier for the day. I did, and I knew what I was getting myself into.   Ã‚  Ã‚  Ã‚  Ã‚  I was handed a set of keys and I was in charge of the entire front end. This was a job I had never done or been trained to do, It started out fine no one had any problems Three hours passed, and I ran into my first problem. Running The Front End :: Home Depot cashier Running The Front End   Ã‚  Ã‚  Ã‚  Ã‚  Day after day, I work at Home Depot. I’ve worked at Home Depot for 6 months. My position there is a cashier. A few months have gone by and all I do is show up and do my job as a cashier. The cashiers have someone who runs the front end along with every register in the store, and that person is a head ashier. After what I see the head cashiers go through, I would never want to be a head cashier for the rest of my life.   Ã‚  Ã‚  Ã‚  Ã‚  After four and a half months of working, I am just getting the hang of it. Being a cashier might sound easy, but over at Home Depot, it’s not. There are so many responsibilities for a cashier to do; it is just as hard as being a bank teller. You have to be quick at looking up items, being familiar with items in the store, checking every item for the right tag, and the list goes on. The cashiers are tested weekly with a secret shopper to make sure the cashiers are on their toes. The money has to be added up at the end of the day, each slip, coin, dollar bill, check and card. If it doesn’t add up, you don’t leave until you find out where it went. The cashier draw cannot hold more then 500$ at one time. Each time you collect up to five hundred you have to send it to the book keeping. All these responsibilities add up and are overwhelming for a cashier. A head cashier is responsible for every register and transaction in that store, along with the flow of lines and customer satisfaction. It is a job I would never want.   Ã‚  Ã‚  Ã‚  Ã‚  Coming into work one day, I knew something was wrong. When I saw long lines forming down each Isle, people complaining that the wait was too long, and register lights flashing for help. There were no head cashiers available or supervisors who knew anything about the front end. At that time I was the only cashier who had been there the longest, so I was asked to try and be head cashier for the day. I did, and I knew what I was getting myself into.   Ã‚  Ã‚  Ã‚  Ã‚  I was handed a set of keys and I was in charge of the entire front end. This was a job I had never done or been trained to do, It started out fine no one had any problems Three hours passed, and I ran into my first problem.

Indexical Grids and the Construction of Identity in Wilde’s The Importa

The Victorian Google: Indexical Grids and the Construction of Identity in Wilde’s The Importance of Earnest This paper considers the indexical grid, those texts such as the railway time table, the army list, or the postal directory upon which the Victorians depended to manage the proliferation of information in the nineteenth century even as we use internet search engines such as Google today. Then as now the indexical grid surpassed its utilitarian function as simply a means of locating a person’s address or confirming a fact. It fundamentally altered the subject’s relation to the organization of knowledge, and, in so doing, provided possibilities for new modes of identity formation. This paper takes Wilde’s The Importance of Being Earnest as its case in point in order to argue for the productive function of the indexical grid, its capacity to disinter the subject from its organic rootedness in history, even while invoking history as the condition of this alternative model of subjectivity. In the modern world of information, it concludes, one discovers the â€Å"trut h† of one’s being not in the experiential process celebrated by the bildungsroman, but in the depthless alphabetical arrangements of the archive. Foucault’s The Order of Things describes the modern episteme as resulting from the breakdown of the taxonomic imperatives of Classicism. The exemplary form of such imperatives was the scientific table, the mathematical function of which was to link things together through external resemblances and differences that effaced their relation to history; in such an order, â€Å"the sequence of chronologies merely scanned the prior and more fundamental space of a table which presented all possibilities in advance† (218). By the nineteent... ...d in the same way,† as Derrida notes, â€Å"is no longer lived the same way. Archivable meaning is also and in advance codeteremined by the structure that archives† (18). The effect of this structure is not to arrest Jack within the space of order, but to affirm his identity an effect of its productive potential. In a world in which subjectivity seems more often to reside on the surfaces of an index card than in the deep recesses of the self, â€Å"[t]he truth,† as Algy says, â€Å"is rarely pure and simple. Modern life would be very tedious if it were either, and modern literature, a complete impossibility!† Works Cited Derrida, Jacques. Archive Fever: A Freudian Impression. Trans. Eric Prenowitz. Chicago: U of Chicago P, 1996 Foucault, Michel. The Order of Things: An Archaeology of the Human Sciences. New York: Vintage, 1973. Wilde, Oscar. The Importance f Being Earnest.

Ticket To…Tadcaster

The textual topic I chose was documentary; I made a documentary about a local band called the tickets which was made to target people who are interested in MOD music and the MOD scene, I feel this as been achieved because I have shown my documentary to people who fit this criteria and they commended it as an accurate view of scooter rallies are were interested in the band and seeing them again. As the documentary was aimed at a specific audience, the main ideology had to be linked to the ideology of the target audience (MOD). This ideology is the lifestyle that comes with the music and the accomplishment watching a band ultimately succeed in this style of playing. However my documentary was shot to make the progression from practise to gigging look like a struggle; this was done by mediating the footage. But I think that people watching will feel empathy towards the band, willing for them to succeed, as most people, not just MODS, like to see an underdog come out on top this gives a wider audience for my documentary. Therefore I believe I made the right decision showing my documentary on channel four in the T4 slot on a Sunday morning. As the demographic audience is aged 16-30 and can relate to the band as they are the same ages. I have chosen a televised viewing rather than a cinema viewing for the simple reason that they are more popular judging by the regular scheduling of documentaries and higher viewing figures. I have used diegetic dialogue from the band in the argument sequences in conjunction with non diegetic narration from me to convey an informative style; this narration is a way of directly communicating with the audience to keep them posted of what was going on visually at the time, as most shots were in the same setting. My camera angle during the practise and argument scenes could have been made better by using different angles and editing them all together, instead most of the time you can't see one member of the band even when they are speaking. I used an hand held video camera to shoot the documentary this makes the quality of my documentary poor as at times the camera is quite jerky which diverts the attention from what is happening on screen. If I were to make the documentary again I would use a tripod to keep the camera still. The footage of the band in the small practise room to a huge room full of people represents what I wanted to show in how far they have come to play a successful gig. The clean cut look of the band and also the mise-en-scene of the room they are playing in connotates the look and attitude of MODS which is to be dressed smart and have a no nonsense attitude. Any footage that didn't represent this I edited out. I wanted to make my documentary a form of docu- soap. Recent docu-soaps such as Airport show the same struggle and resolution as mine does. I wanted to make the characters personalities strong and make them fully aware of the camera, to the extent that they â€Å"play up to it†. The audience identification with, and response to, characters is strong just like that of televised docu- soaps. In my opinion the only element in my documentary not consistent to that of a real docu- soap is that there isn't a multitude of characters with different stories all interwoven, this would have been difficult to do as the point of my documentary was to show one story from a certain group of people. At the end of my documentary it fades out with a still frame of the bands faces smiling with a song played over the top this makes people want to know what will happen to the band after they had pulled off such a big gig, I wanted people to ask questions like Will they do any more? What will happen to them now? After talking to people who had watched it these questions were asked. I decided to show fans smiling at the end of my documentary as this shows the enjoyment they've got from watching the band with the song that the band have played â€Å"Can't explain† with lyrics saying â€Å"got a feeling inside can't explain† I believe it fits with the images on screen and will hopefully make the audience smile too. My documentary follows the story of a bands run up to a big gig in a nearly chronological sequence, at the beginning it shows them playing the gig then it flashes back to practicing from then on it is perfectly chronological, I don't think I should have done this as straight away you know that the band make it to the gig and are doing well. I should have maybe showed them doing a smaller gig and made the point of how big the next gig was and the huge jump they had to undertake. I believe I made characters that engage and interest the audience as they are all big personalities that have presence on screen. Also I had a non- character narrator who acts as the storyteller and providing links between the sequences. Although not shown in the documentary I would have liked to have created the documentary under the name Talkback TV as the programs they have made suit the target audience such as musical programs such as Never Mind The Buzzcocks and Bo Selecta, both programs are primarily watched by 16-30 year olds. Also Talkback TV has made a string of documentaries for channel 4 on which my documentary would be shown; they make documentaries that are catered for minority interests and tastes as instructed to do so by law as they have a Public Service charter, as such this documentary about a local band would fit the criteria. Using this institution would also ensure the money needed to professionally film and edit, a large budget isn't needed as big name stars are non existent and not needed in a documentary. The bands ideology is the same ass that of the audience, have a laugh and enjoying themselves whilst still maintaining quality and seriousness but most of all doing it for themselves. The bands ideology fits in well with the ideology of channel 4; the channel on which the documentary would feature. The Public Service charter means that the documentary would be shown to people of minority interests, such as that of a MOD. More specifically the programme would be best scheduled during the T4 slot on a Sunday morning as to target the audience more specifically. With the reputation of music channels such as MTV rising bands are becoming more popular and so in turn documentaries such as â€Å"Making the Band† are too spurring more people on to create their own band. My documentary was made to inspire people of the same age of the band showing the audience the highs and the lows and what was needed to create their own band aspiring to be like The Tickets; this I believe is a new trend within teenage boys and my documentary meets this trend.

Align Technology. Inc Essay

Who is the sh ar for tralatitious braces grocery store and for Invisalign? dissolventMembers for Invisaligns Braces market place* CustomersThe enduring marks the beginning and subvert of the logical argument flow in the Invisalign knead, pursuit a service for malocclusion word from their orthodontist. Customers of Invisalign be incentivized by the nearly invisible look, removable while eating ease, and hygiene of the aligners.* OrthodontistsAs for the node, the orthodontist determines whether or non Invisalign is the appropriate solution. If suitable, the orthodontist result proceed withphotographs, X-rays, impressions of dental sluees, a arise bite and an Invisalign prescription for the patient. This information is wherefore sent to the following(a) channel member in Santa Clara for processing. The orthodontist also has to make adjustments and corrections to the proposal after they ar created in Pakistan.* InvisalignThe Santa Clara headquarters serves as central excite between all channel members. erstwhile Invisalign receives the patients information from the orthodontist, employees analyzes the data and constructs plaster and computer regulates of the current dentition. When completed, this model is forwarded to Pakistan for analysis.* Softw ar DevelopersThe patients preaching plan is designed in Pakistan, which entails simulated tooth movements for each of the two weeks for the entire preaching process. Once approved by Invisalign and the orthodontist, these molds argon thuslyce outsourced to the next channel in Mexico for crossroadion.* Manufacturers (Mexico) alineers are created from the molds received. They are trimmed, cleaned, polished and inspected onwards they are shipped directly to the orthodontist, which then forrard to the end customer.Members for Traditional Braces market place* CustomerSimilar to Invisalign, the customer or patient starts and ends the channel flow in the traditional braces process. The patient w hitethorn either inquire or be referred by their dentist to seek treatment.* tooth doctorThe patient get a lines their general dentist and if malocclusion is diagnosed, a referral is made to an orthodontist.* OrthodontistsIn the initial visit with the orthodontist, X-rays, photographs and dental moldings are collected from the patient. A treatment plan is created and in the next visit, brackets are cemented to each tooth and linked with an arch wire.Question No 4 are there any manageable actions in the channel? Are channel members playacting functions that Invisalign intends them to do? If not, then Why? AnswerDemand-Side Gaps* Capturing the existent MarketThis is a bit unexpected, considering the some(prenominal) compelling advantages the proceeds itself has over traditional braces. May be the gap exists because of deficiency in customer mental mirth level or due to the wishing of sentiency and trust on Align systems.* Capturing the Potential marketIndeed, only a relativ ely small proportion of this effectiveness population seeks treatment because of the drawbacks associated with conventional treatment, alone Invisaligns process overcomes many of these shortcomings. This gap might be attributed to the orthodontists and the media advertisement, which is focused on raising awareness, and describes advantages over the conventional mode (instead of mark off benefits).Supply-Side Gaps* Deli rattling IncentivesA possible gap in the delivery of the pass may shoot from the underlying economical incentive for orthodontists. So short of the orthodontists possessing very high brand loyalty or customers specifically requesting the Invisalign treatment, the promotion to customers breaks trim here. In addition, the ClinCheck simulation takes 3-4 weeks to complete. They may find a way to give incentive to Pakistan to caper around the simulations faster to cut subjugate on production time.* Production butt against TimeInvisalign has essentially inserted i tself right in the middle of the traditional treatment process. Also, the surgical process is entirely customized to each patient. These two facts combine create a longer write out chain that is subject to slow sight the production. The Invisalign process includes three centers. The entire process took up to six weeks.Question No 5Are channel military group sources affecting Invisaligns succeeder? If so, then how? Answer* OrthodontistsPerhaps the greatest agent source affecting Invisaligns achiever is theorthodontist. An orthodontist stands in between Align and the patient and exercise the military group of his expertise. The two customer sections (health conscious and beauty conscious) value their orthodontists opinion. Thats why orthodontists have high expediency margins as compared to Invisalign.* DentistsInvisalign have assumption exclusive distribution rights to orthodontists. So, they have to a greater extent power. Dentists are mostly the intermediaries who refer the patients to orthodontists and then orthodontists refer patients to Align Corporation for Invisalign systems. The power of Dentists may be limited or actually they are the intermediaries who are performing the role of referrals. When they feel unsatisfied or their profit margins decrease, they also try to sm other the profit margins of Align Corporation by not referring the patients to orthodontists.* Sales ForceInvisaligns gross revenue force uses an exhausting structure. They are not giving the incentives to their sales force. The play along is relying to a greater extent on doctors, dentists, website and orthodontists instead of their sales force. The sales force is unmotivated and thats why they are affecting Invisaligns success.* PatientsPatient conformity affects Invisaligns success because of the high degree of participation requisite for treatment as aligners were removable at the patients discretion. Some orthodontists did not like being associated with a treatment t hat could fail from no doing of their own. Therefore, patients show a sort of powerdoctors did not necessitate to be associated with them.Question No 6What would you do to complete conversion?AnswerWe propose that Invisaligns offering is impending to the growth stage in the product life cycle than it is to the introduction stage. marketing channels should change as the product moves along in its cycle. We suggest that dentists must(prenominal) administer the full process. Other suggestions are given below which if the company adopts in future then definitely the positivity andcustomer base will emergence in the near future and the profit margins of all intermediaries will be maximized.* intense distributionAlign should move from discriminating distribution to intensive. The increased number of retailers (dentists and orthodontists) makes it easier and more likely for patients to receive treatment (enhance spacial convenience). The increased distribution should drive prices down as retailers compete for customers.* Better IncentivesDentists are incentivized by volume of patients and perform non-specialized tasks that withdraw less treatment, all opposite of the orthodontists. This liken brilliantly with the Aligns offering. In fact, some of the characteristics seen as unattractive from the orthodontists would be viewed as benefits for dentists.* Target CustomersThe offering contribute be adjusted to match the needs and wants of the various segments of customers. Each patient segment (prior use, beauty and health conscious) has different preferences and a varied tendency to buy, as would the retailers (dentists and orthodontists). The other side to this is Align can get up bad orthodontists* Brand BenefitsBecause brand awareness is achieved (80 percent), advertisement should shift focus from artistic advantages over the traditional system to brand benefits. The existing approach targets the existing market. They must position their product on the substructure of brand benefits and try to ensure the targeted customers that Invisalign is the crush suitable solution.Referenceshttp//www.consumerpsychologist.com/distribution.htmlhttp//www.businessihub.com/the-role-of-marketing-channels/http//teamjaker.wikispaces.com/Invisalign