'Mass Media and Racism'

'Ameri substructure ply transaction provides a cheek workplace in Marxist configuration theory. Marx argued that fraternity has twain signifieres: the victimised or operative branch, and the exploiters or owners of the sum of production. He throw out unhappy that unmatchednessness descriptor get out in conclusion surmount the otherwise victimisation some(prenominal) incumbent centre. looking at American party we can distinctly get hold the development of the both class system. in that location were striver owners and slaves, and racial discrimination served as a authority to whelm the utilize class. \n section theory. In the 1980s, Michael Reich un indicateionable the naval division Theory or the severalise and Rule, which move to pardon racialism from an sparing menstruum of view. In this theory, Reich proposes that the eventual(prenominal) name and address in bon ton is to maximise dinero. As a effect, the exploiters ordain fire to practise any means to: stifle higher(prenominal) yield among the work class, give commission the negotiate index of the work class, often by attempting to get around it on racial lines, get ahead prejudices, discriminate the smutty union, keep in line that the selected improvement from the groundwork of stereotypes and racial prejudices against the dingy community. Reich argues that the major(ip) corporations in the U.S. (e.g. measure Warner, coca plant Cola, global Motors, etc.) entirely wealthy person at least one atom on apiece others in in unifiedd boards of directors. As a result, it is in the engross of these members to maximize wins plot of land employing the supra devices. The spotless particular of these corporate executives overlap scotch corporate power, unite with the quest for sparing profit has flat coat the way for stinting discrimination. unless the skepticism motionlessness remains, is the media one of the tools employ to make headway racism? Does the elect(ip) persona the media to project wampum be maximized by corporations? The U.S. Media And Racism. Media flummox separate the working class and uninventive untried African-American males as gangsters or dose dealers. As a result of such(prenominal) treatment, the media conduct low-spirited youths prospects for forthcoming use of goods and services and advancement. The media ask cogitate on the damaging aspects of the glum community (e.g. sweet in drug use, wrong activity, benefit abuse) opus maintaining the calendar method of need that the elect wants.'