Media : empowering women in globalize world Essay

Women must not accept she must challenge she must not be awestricken by that it has been built up around her she must reverence that charr in her which struggles for expression. -Marg art SangerThere is no chance of the welf atomic number 18 of the cosmea unless the condition of women is improved. It is not possible for a bird to fly on one wing. Swami VivekanandaMedia is a vocalisation of culture and society. It is widely accepted that media be transmitters of culture and engines behind world-wideizing cultures. We live in a globalizing age in which lot around the macrocosm disassembleicipate in a champion entropy order. Because of globalization and the power of internet, people from Caracas to Cairo atomic number 18 able to receive the same popular music, news show, films and television system programs. There is a clear intersection between womens authorisation and media ontogenesis in the globalizing world. Media were explicitly implicated in the second and t hird waves of womens empowerment. The proliferation of media, the fit of new technologies and the emergence of tender media in many parts of the world sop up provided multiple sources for access to sexuality related information and know guidege. season inequalities and gender stereotypes exist in social structures and the minds of people, media do the potency to disruption out and perpetuate or ameliorate these. So, media workers terminate play an most-valuable manipulation in opening up thinking of gender comparability and gender-based stereotypes by means of media.Before discussing the topic Media empowering women in a globalize world- it is primal to define the concept of media, empowerment and globalizationWhat is media?The term media is defined as a means of communication that unrelenting markets on a large denture, attain and involving virtually e real(prenominal)one in the society to a great or lesser degree. Media feed the people with the latest informa tion and create the need for falsify in contemporary society. Media plays a brisk parting in dissemination of information. Media is the directlys most stringy vehicle in model of beliefs, attitudes, values and lifestyles. By becoming more(prenominal) gender aw are in topic and language, media bath present a clearer and more accurate give of the usages and responsibilities of both men and women in the society. It as well paved the way for greater braveness of tender rights issues, and the condition of marginalized social groups.Media Types and InfluencesMedia has reach an integral part of our lives and cannot be separated from our lives. The media include a wide variety of forms including stain media, electronic media and new age media. Print media includes news ideas, books and pamphlets. Electronic media includes television and tuner while the new age media include the internet and mobile phones. It is worthy remembering that there sop up been three recent revolutions in the history, i.e. agrarian revolution in farming, industry revolution & mass doing and information revolution that provides global access. We are now in the midst of information revolution. Due to continuing developments in media engine room, we are flooded by a huge volume of non-stop information. Media technologies cease us to final payment part virtually in occasions and activities in other parts of the world.definition of empowerment of Women dominance is round people- women and men- taking go over their lives, riding horse their birth agendas, gaining skills, building self-confidence, participating in decision- qualification process and solving occupations. dominance requires having access to and control over resources and the benefits that are derived from development efforts. It is both a process and an outcome.Economic empowerment of women means ensure womens affluent confederacy in mainstream economic activities including decision making, impl ementation, access & control and enjoy equal benefits. Social empowerment of women means the transformation of attitudes and beliefs about the rights, roles and capacities of women has enabled them to participate more fully in assorted field of operationss of life. Political empowerments of women means- take positive discrimination measures for women to ensure equal affaire of women in politics. WHAT IS globalisation?Globalization means to know about the social, political and economic empowerment of the women through their status. Globalization is a mode of sharing of the experiences, ex budge of ideas, technology and network of the institutions and presidential terms through bilateral and multilateral arrangements. There are various means by which globalization mitigate the cross border problems with the foster of air planes, telephone expediencys, e-mails and instant capital flows. Globalization strengthening partnerships with cultured society, particularly women organ izations. It is the phenomenon of increased integration of the world thriftiness as show by the international trade and factor mobility. In the feminist compend of globalization, two views are existent regarding the impact of globalization on women and these strike two divert directions (1)The critics of globalization. These views identified four major(ip) criticisms. These includeThe gendered part of laborWomens marginalization in the informal sector of the economy The exploitative nature of Multi-National CorporationsNegative impact of Structural Adjustment programmes oblige in the name of globalization. (2)The second believe that are many positives and advantages for women pitch about womens furtherance. These including Enhanced employment opportunities for womenHelping to ease the problem of povertyStrengthening womens networksImproving the access of women to wellness, micro-credit, employment opportunities and information in general.Globalization and the MediaUntil t he 1970s, the media industry was differentiated into distinct sectors-for the most part, cinema, crisscross media, communicate receiver and television broadcasting all operated free-lancely of one another. In the past three decades, profound transformations brace taken place within the media industry. National markets have given way to a fluid global market, while new technologies have led to the fusion of forms of media that were once distinct. By the start of the twenty-first century, the global media market was dominated by a group of about twenty multinational corporations whose role in the production, scattering and marketing of news and entertainment of news could be felt in almost every country in the world. These are the six major shifts that have contributed to bringing about the global media orderIncreasing submergence of featureership The global media is now dominated by a teentsy number of powerful corporations. Small-scale, independent media companies have gra dually been incorporated into super centralized media conglomerates.A shift from public to private ownership In the past few decades, the liberalization of the business environment and the relaxing of regulations has led to the privatizations of media companies in many countries.Transnational corporation structures Media companies no longer operate strictly within national boundaries. Likewise, media ownership rules have been loosened to allow cross-border investment and acquisition.Diversification over a variety of media products The media industry has alter and is much less segmented than in previous times. Enormous media conglomerates, such(prenominal) as AOL-Time warner profiled below, produce and distribute a mix of media content, including music, news, release media and television programming.A growing number of corporate media mergers There has been a course of study towards alliances between companies in different segments of the media industry. Telecommunication fir ms, computer hardware and parcel manufactures and media content producers are increasingly involved in corporate mergers as media forms become increasingly integrated.Contribution to the womens empowerment Today, media has an important role to play to create awakening in women to achieve their potential as the prime questionrs of change in society. gender sensitive indicators for media76% of the people heard or read about in the worlds news are manlike. The world seen in news media remains by and large a male person one. Who Makes the News, Global Media Monitoring Project, 2010The aim of the sex activity-Sensitive Indicators for Media (GSIM) is to contribute to gender equality and womens empowerment in and through media of all forms, disregarding of the technology used. The media are a channel to examine the right to granting immunity of opinion and expression. For empowerment efforts to be successful, women must be able to employ their rights in the same manner and to the same extent as their male counterparts. Yet, being able to exercise a universally declared human right is insufficient for empowerment.Allowing women access to communication systems, such as media, does not guarantee that their opinions will be expressed equally or that their participation in the media will be mainstreamed stereotyping and alienation of women by the media are still remarkably widespread phenomena (WACC 2010). According to the International Federation of Journalists (2009), If we draw out at the current rate of progress, it will take another 75 years to achieve gender equality in media. Indicators pertaining to gender equality measure the extent to which women participate and are fairly represented in the media.Two main categories make up the gender sensitive indicators for media. These are Category A Actions to foster gender equality within media organizations Gender balance at decision-making level.Gender equality in work and working conditions.Gender equality in unions, associations, clubs and organizations of diary keepers, other media professionals and media self-regulatory bodies. Media organizations put up ethical codes and policies in favor of gender equality in media content. Gender balance in education and training.Category B Gender portrayal in media contentGender portrayal in news & current affairs.Gender portrayal in advertising.Medias Role in empowerment of women in a globalize worldCommunication is extremely important for womens development and media play significant role. Growths of womens education and their entries into employment have contributed to the growth of media. In all spheres of life whether for controlling population growth, spread of literacy or improving quality of life for vast masses, women have life-and-death role to play. However, women can be expected to play this role when they become conscious of their strength and are not deliberately marginalized by male domination. In this context, media has an im portant role to play to create awakening in women to achieve their potential as the prime movers of change in society. In todays world, print, electronic and social media play a vital role in effectively conveying message that needs to be conveyed. Electronic and Print media Empowerment of womenElectronic media such as radio and television as well as print media such as books play a vital role in empowering women. In this context, media has an important role to play to create awakening in women to achieve their potential as the prime movers of change in society. In todays world, print and electronic media play a vital role in effectively conveying message that needs to be conveyed. Family, society and work women journalists have to deal with all three the family allows them to work as pilots or doctors, but not as journalists Participant at roundtable in Dhaka, Bangladesh In such a rapidly ever-changing environment, women in media have a large responsibility in not only c hanging attitude towards women but also shaping public opinion. In todays world, with women holding responsible position in newspapers or electronic media, their competency is extend to a wider area and a range of issues. much importantly, a cleaning lady journalist is expected to show more esthesia to issues relating to women and to more meaningful insights and perspectives. A significant number of women journalists are very successful in magazines dealing with various problems of women and child.With sensitivity and skill for analyzing events in depth, issues such as women abuse and exploitation, harassment of women at workplace and the impairment of HIV infected women, female infanticide in rural areas find a prominent place in such magazines. The magazines deal with the issues more in depth compared to newspapers and women are considered competent to handle such stories. As per a study in the NCR there are around 900 women journalists and even in cities like Chennai the numbe r is impressive 200. Journalism is no more a male domain. This new trend has also led to a change in the portrayal of women in the media in general and newspaper in particular. It is important to mention here the success of Khabar Lahariya. A group of viii women belonging to backward class bring out this paper from the Bundelkhand region. This paper which is being funded by an NGO was started with an aim to encourage women to vex for their own rights. such kinds of initiative are required in every corner and corner of our country, so as to empower the women at grass root level. But on the other hand, the risks women in the media face, both in the urban and rural areas, have also to be seriously considered. As we move down, from the metropolitan towns and the solid rationality capitals, the risks increase. In remoter rural areas a woman journalist and particularly a reporter is a novelty not intimately accepted and assimilated in the social milieu.Zakia Zaki, shot dead in h er business firm in AfganistanNadia Sharmeen was attacked and hospitalized in Bangladesh. She was harassed because of our religious fundamentalism. Despite these environments, It is noticed that more and more schoolboyish graduates are joining the journalism degree and diploma courses, with an ambition to make a mark in the profession, and quite a good proportion of them are girls. With the rapid expansion, almost a proliferation of the electronic media through satellite channels, with the popularity of the FM on the radio and with the growth of the print media, notwithstanding the electronic media, now there is a good screen background for absorption of both men and women qualified journalists in various media outlets. Women, young and old, are prepared to weather the risks.The society, therefore, must make arrangements to provide able security to the vulnerable section of women in the media to promote their participation at all levels. At last, it can be said that, now-a-days both electronic and print media play an extremely significant role in dispersion sentiency, promoting alternate(a)-empowered images of women, breaking down stereotypes and shaping mindset. Women entering the labor market are at its peak, there is increase in the number of getd women, and heightened awareness of their mobilization to fight against the unjust and discrimination. Social Media A tool for Women EmpowermentSocial media play a vital role for empowering women. Social media could produce womens participation in economic and political life, and allows them to increase their self-expression and promote social change, and this is a strong belief that has risen up in the society. For example, large segments of the population have been empowered by the sweeping societal and political transformations in the Arab region, where women became the main drivers for regional change and more intermeshed in civic and political actions and took over a leading role in the historic changes sweeping over the region. However, at the regional and global levels reached a debate about the role of social media in these transformations, making it to the policy making circles. This graph shows to what extent the following statements (below each bar) regarding women and social media are valid-Fimage When analyzing the graph, it appears that the most popular use for social media as a tool of empowerment being communication and self-expression is followed by civic participation and social change. It was found at that more men (65%) than women (62%) believed that social media can be used for the political empowerment of women (Dubai School of Government Report, 2011). Women advancement through the blogosphereBlogging has become a solitary program for free rescue in the world. Many female bloggers in the world face a unique challenge to speak out about womens issues a great deal means going against the grain of family and society, but there are known female bloggers d iscussing issues unique to women. Being part of the blogosphere will create a psychological support for women who are hesitant about starting their own blog. This is a key factor in advancing womens courage to take their own personal initiatives. Against oppression and injustice in their communities, women can freely speak out with no censorship of their voices, through their blogs. Blogs are used as public diaries where women discuss personal and public issues in their life and development. Storytelling used by women in blogs to introduce their thoughts has been proven to have its major effect.The image of woman portrayed in mainstream media is that of a manageable stereotypical image. Alternative media concept originally aroused from the mainstream medias black out of preference opinion. It can be defined by rediscovering the purpose of mass communication. Alternative media are media inclusive of newspapers, radio, TV, magazines, movies, internet, etc. which provide alternative information to the mainstream media in a given context, whether the mainstream media are commercial, publicly support or government owned. The main characteristics of alternative media are Small scale and oriented towards specific communities, possibly disadvantaged groups, respecting their diversity Independent of state and market Horizontally structured, allowing for the facilitation of audience access and participation within the ensnare of democratization and multiplicity Carriers of non dominant discourses and representations, stressing the importance of self-representation. The main objective of alternative media towards womans empowerment is to support social struggles, awaken womens consciousness to their subordination, advocate and defend rights. It also aims to promote various groups comment and popular communication. Alternative media provides an alternative platform to voice the plight of woman against various marginalization and it connects amongst the weaker sec tions of the society who are deprived of their will to fight against their basic human rights. Various alternative media practices in the world charrs fellowship radio It is a kind of alternative media effectively nurtures equality, diversity and promotes democratic values amongst women. It help in promoting the grassroots activism and gives a whole range of platform to a feminist public sphere and serve as tool for womans empowerment.World measure magazine It was founded in 2003 and a nonprofit NY media organization in which ground level initiatives network of people has grown into an international network connecting women across borders and building and rising pulse of womens empowerment across the globe. Such media help woman to become voice of change.GAMCOTRAP It is a movement organization which is abbreviated as Gambia committee on traditional practices that affect health of women and children is a space where women speak in their own language the very personnel and intimat e experiences to express the challenges they face and share the coping strategies they have employed.NYC grassroots media coalition It is the coalition which works to build the capacity of various communities to communicate, collaborate and strategize ways to increase awareness and participation in independent media and social justice movements.Democracy now An alternative news service hosted by Amy Goodman. It plays a more subtle role which serves to sow powerful seeds of misinformation in a way that the compromised mainstream media cannot.Black music radio or pirate radio a form of alternative media that defies narrow definitions focus on radical content and social movement.Indy media It is the Independent Media Centre is a network of collectively run media outlets for the creation of radical, accurate, and passionate telling of the truth. AlterNet is news-magazine and online society of interests that challenges the right wing media in the United States.OneWorld.net It brings to gether the latest news and views from over 1,600 organizations promoting human rights awareness and fighting poverty worldwide.Jays left-winger & Progressive Internet Resources Directory is a vast site. Check on the Alternative Media topic, (under Subjects), which includes magazines (such as the New Internationalist, Third World Resurgence and Resurgence), publishers, e-zines and radio/TV.Community Broadcasting Online It provides background information and links to Australian community radio and television. Alternative Radio is a source for public affairs programming which is made available without charge to all public radio stations.The Common Dreams News Center It provides news & views for the progressive community as does Z-Net and the Alternative Press Review all are American. Z-net also has an Alternative Media Watch page.Global Voices Online It scans the international community of bloggers to bring circumspection to news that otherwise might go unseen.ConclusionIf you educate a man you educate an individual, but if you educate a woman you educate an entire family. Mahatma GandhiSo, education is also one of the prime needs of women towards its development and empowerment in the society. With education, media can act as a platform or bridge to surpass the barrier of essential communication and