Business in europe Essay Example | Topics and Well Written Essays - 2500 words

Business in europe - Essay ExampleSome threats or challenges which are staring at the company accommodate been looked into.Nissan ride Co. Ltd. is an automobile giant based in japan. The company manufactures a wider range of vehicles, starting from passenger vehicles, trucks, to buses and marine vehicles. The organisation has operations in divers(prenominal) countries of Asia, US, South America and Europe. It produces luxury cars under the Infiniti brand. on a lower floor the leadership of CEO Carlos Ghosn it has grown to be the number two automobile company in Japan just after Toyota. Presently Renault which is a leading French automobile company owns 45% of Nissan Motor Co. Ltd. (Company Profile For NISSAN MOTOR CO., LTD., May 2009 Nissan Motor Company, 2008).The Japanese auto giant by the name of Nissan push Co. Ltd. has risen to become the 2nd largest automaker in Japan after Toyota and has got its operation in different countries of the world spanning the continents of Nor th and South America, Asia and Europe. In Europe Nissan initiated its business by acquiring an equity take a chance in S.A., Barcelona, Spains Motor Iberica and begun producing the Patrol/Safari model there three years later. The beside year in 1984, the company established Nissan Motor Manufacturing (UK) Ltd. in Sunderland, UK. In 1988 it established the Nissan European technical Centre Ltd. again in UK. The next year the company established a centre in Amsterdam by the name of NENV or Nissan Europe NV to look after a broad backdrop of work all over Europe, from developing juvenile products, procuring raw materials, raising capital to manufacturing. Owing to the conquest in UK market the company again established Nissan Motor (GB) Ltd. was established as a new sales company in UK in 1991.In 1992 in Germany Nissan design Europe GmbH was established. The same year proverb the launch of Micra in the European market which went onto win the award for the best car of the year in t he European market. In 1995 the