Contemporary Brand Management Essay Example | Topics and Well Written Essays - 3750 words

Contemporary Brand Management - Essay ExampleAmericans have the largest per capita intake of beer in the world. Europe is the home to most of the world-renowned breweries. These include, Carlsberg, Grolsch, Heineken, Fosters, and Stella Artois to name a few. Belgium is Beer country, but for other reasons. Belgians drink less(prenominal) beer. Thats right Beer consumption in Belgium has more than halved during the last 75 years. The kinds, which were published recently the Flemish cursory Het Laatste Nieuws (March, 2006), showed that per capita consumption of beer in Belgium stood at just 95 litres per annum. The reason The Belgian Beer Associations Theo Vervloet told the paper that despite this fall, the breweries didnt requisite to encourage youngsters to start drinking early. Despite the disappointing figures, the Association of Belgian Breweries were against aggressive advertising take to the woods to force up the beer consumption within Belgium.It is estimated that the world consumes over 100billion liters of beer. Reports show that this value is on the cram due to an increased amount of under-aged drinkers and an increasing variety of beers. When it comes to beer, America is the greatest consumer, for people there dupe around 23billion liters annually. 23billion liters is equal to the quantity (in SI units) of 23gigaliters(Johnny Alicea, Volume of World Beer Consumption, hypertextbook.com). Stella Artois, a Belgian brewery produces Pilsner beer that has a smashed following not only in Belgium, but the whole of Europe and North America as well. 2.0Industry BackgroundBelgium is Beer country. Despite its size and population, Belgium is among the top beer producing countries in Europe. The Netherlands, France, Poland, and the United Kingdom are the others in Europe who can boast of more or equal production. (Refer EPISTILE Analysis, Appendices 1.0). The major players in Belgium who contribute to their drinkable output for local consumption and exports areBrasserie dAchouffe, Affligem Brouwerij, NV Brouwerijen Alken-Maes, Brouweri Het Anker, Artois, Brasserie Du Bocq s.a., Brouwerij Bosteels, Chimay, Brouwerij De, Keersmaeker Brouwerij De Koninck, Brouwerij De Gouden Boom, Brouwerij De Ryck, Duvel Moortgat, Brouwerij Haacht, Brouwerij Hoegaarden, Van Honsebrouck, Brasserie Jupiler, Brouwerij Palm NV, Brouwerij Riva nv., Brouwerij Rodenbach, Brouwerij St.Bernard, Brasserie Union, Brouwerij Van Steenberge, t Pakhuis, and Brouwerij Der Trappisten van Westmalle. (Pattinson, www.xs4all.nl).Abbey, Non-/low-alcohol, Amber, British type, Gueze/fruit, Luxe pils, Pils, Regional, Table Beer, Trappist, Wetbier, Sour, Strong golden were the different beer sold in and by Belgium. From the analysis of the communicate published in the Het Brouwersblad June 2004, p.12, and Het Brouwersblad June 2005, p.8, publications, the maximum production was of Pilsner, at a staggering figure of 7,044,252 out of 9,935,211hectolitres in 2003, and 6,930,525b o ut of a total of 9,702,619b Hectolitres in 2004 (Pattinson, www.x