Radio and Newspaper Advertisements Essay Example | Topics and Well Written Essays - 1750 words

Radio and Newspaper Advertisements - Essay ExampleDuring the same period, some 8367.69 pounds on average were used in the same branches. The profit realized by and by using the two means was 676,727.33 pounds. The lowest profit realized was 30, 6240 pounds go the highest was 1,077,445 pounds. The branch which used the little funds on tuner adverts used 3,584 pounds while the highest used 11,162. In news papers, the highest amount spend in a branch was 12,514 pounds while as little as 4,506 pounds was spend by a branch. (as per table 1 above)Radio advertisements unaccompanied have a significant contribution towards the profit of the company. An expenditure of 1 pound contributes about 81 pounds of profit. A regression equation can be developed from aboveLikewise, taking newspaper adverts alone, the contribution is significant although to the negative side in profit growth. It has a contribution of -10.026 which is significant. The regression equation can be written as belowWhen ra dio and newspaper advertisements are combined together, newspaper adverts have no significant contribution at wholly. Radio advertisements contribute a lot towards the profit. The regression equation is as below,From the above analysis, the expenditures by Body shock ltd in advertisement using both radio and newspapers are the same (figure 4). ... Figure 3 above confirms that, the expenditures on newspaper advertisements were not normally distributed at all and revolved about the means.Table 3 Coefficient for radio similar CoefficientstSig.BStd. Error(Constant)61147.72971793.952.852.399RADIO81.2859.2258.812.000Dependent Variable PROFITRadio advertisements alone have a significant contribution towards the profit of the company. An expenditure of 1 pound contributes about 81 pounds of profit. A regression equation can be developed from aboveP = 61167 + 81.285 R1Where, P = profit and R = radio expenditureFigure 4Table 4 Coefficient for newsstandardized CoefficientstSig.BStd. Error(Con stant)760622.382125675.4576.052.000NEWS-10.02614.652-.684.497Dependent Variable PROFITLikewise, taking newspaper adverts alone, the contribution is significant although to the negative side in profit growth. It has a contribution of -10.026 which is significant. The regression equation can be written as belowP = 760622 - 10.026 N.2Figure 5Table 5 Coefficients for news standardized CoefficientstSig.BStd. Error(Constant)64719.715110993.021.583.563NEWS-.3828.969-.043.966RADIO81.2369.4078.636.000Dependent Variable PROFITWhen radio and newspaper advertisements are combined together, newspaper adverts have no significant contribution at all. Radio advertisements contribute a lot towards the profit. The regression equation is as below,P = 64719.715 - .382 N + 81.236 R.3Table 9 in the appendix is developed using equations 1 & 3 above.DiscussionFrom the above analysis, the expenditures by Body shock ltd in advertisement using both radio and newspapers are the same